Tell us what you need
What is the exact name you would like in your logo?
What is your industry?
What are the top 3 things you would like to communicate through your logo?
At Apella Capital, we strive to create an exceptional investment and planning experience that inspires individuals and families to re-imagine their financial future.
We'd like our logo to give the client a sense of inclusion, stability and trust.
What logo styles do you like (image + text, image only, text only, etc.)
Our client base will be multi-generational, spanning new families to retirees. As such, we want our logo to feel current and fresh while retaining a timeless, classic look. More specifically:
We'd like to see a font based logo that uses typography in creative ways.
This logo will be used on print materials, our website and stationary so it should read well at both at large and small sizes.
Please keep the design clean and sophisticated. Avoid obvious financial industry logo tropes such as currency symbols, graphs, pie charts, etc.
Also, specific to the origins of the word Apella", avoid use of greek, spartan imagery.
Do you have any other info or links you want to share?
The definition of Apella:
The Apella (Greek: ) was the popular deliberative assembly in the Ancient Greek city-state of Sparta, corresponding to the ecclesia in most other Greek states. Every Spartan male full citizen who had completed his thirtieth year was entitled to attend the meetings, which, according to Lycurgus's ordinance, must be held at the time of each full moon within the boundaries of Sparta.
We really love the idea of a inclusive group making informed decisions for a mutual goal. Once again, we don't want spartan or greek imagery for the logo.
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