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Tell us what you need

What is the exact name you would like in your logo?

Wellington Chase

Do you have any other info or links you want to share?

This is a rebrand for an apartment community in the small town of Mount Joy, PA. This new name was chosen to reflect the updates the community has had - taking it from an older/outdated apartment complex to a more modern (READ: not super modern) feel.

The Witmer Group owns the Harvestview Apartment complex (renamed Wellington Chase), a residential apartment community located in Mount Joy, including Harvestview North and Harvestview South (which will now be Wellington Chase North and Wellington Chase South). About three years ago, the apartment complex had accumulated some lax tenants, fallen into disrepair and gained a negative reputation.

Since then, Witmer made a considerable investment in renovations, hired a full-time manager and staff, and turned over leases of problem tenants. The successful transition has resulted in a well-functioning community made up of young families and older retirees, with a waiting list for available apartments.

Now, Witmer is ready to take the next step with the re-brand and marketing of the apartment community. The new brand and marketing materials need to reflect a very clean, sharp, modern image that would attract young professionals and families alike.

What are the top 3 things you would like to communicate through your logo?

Charm
Elegant
Community

What logo styles do you like (image + text, image only, text only, etc.)

All styles will be considered (their old logo mark was a grain of wheat, we want to stay away from anything similar to a harvest/field etc)

Materials

Contract
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