LET ME TELL YOU ABOUT US:
We are a laboratory that use observation and experimental techniques of living primates and relevant animals to answer questions about primate and human evolution. We focus primarily on analyzing how different primates move, for example describing differences in how humans walk on two feet, chimpanzees and gorillas walk on four feet and bear their weight on their knuckles, and other monkeys are arboreal quadrupeds or swing through the trees with their arms above their heads. We then try to correlate these behaviors with their anatomy, so that basic principles can be used to interpret the fossil record.
Our lab is in the Department of Evolutionary Anthropology at Duke University, and are affiliated with the Primate Genomics Initiative that recently got their logo from this site. We liked a number of the designs produced by the artists of this site and look forward to seeing what you come up with.
HERE IS WHAT WE NEED:
Originally, when we were trying to create a logo of our own, there was a specific design: The name of our lab, the Animal Locomotion Laboratory, would be lettered in a doughnut with white font and a blue background, consistent with the Duke blue color palette. The doughnut hole would have a white background, with a branch (with maybe some leaves) emerging with a generalized monkey walking out. We were also playing around with trying to get a human in the background, but that's not necessary. However, this was the idea, but if an artist lets inspiration strike and has a different idea, that would be great. We just want some combination of a primate (with a human in addition if possible) incorporated into the design.
Less detailed and more stylized is better (as long as things are recognizable). The logo will be used a number of places: on our website, on poster presentations at conferences, potentially clothing, business cards, etc.
OUR TARGET AUDIENCE IS:
Our target audience is academic colleagues. There are a couple different types of these, however: 1. People who know us and our research, and having a general logo for our lab and work that will help brand the type of research we do and 2. People who don't know us and our research, but can kind of get an idea of what we're about from looking at the logo (we're concerned with primates and humans, and how they move on branches). It should also be accessible to the general public (which is why we have suggested a generalized monkey). However, it's more important to look professional than to look accessible to the general public (or cutesy).
WE LIKE THESE DESIGNS:
We really like the design found here, which is a lab across the hall from us. However, it does have to be different because they are across the hall from us. We can do a little more "cutesy" though:
We like the general feel & impression of this logo. Does the cute/professional look well:
We like that this logo incorporates several
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
A primate and the name of our lab, the Animal Locomotion Laboratory.
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