LET ME TELL YOU ABOUT US:
The client is a micro brewery located in Iowa. The floods of 2008 - especially that of the Cedar River - and the related devastation, are the inspiration behind the company name. The Cedar River rose to 20 some feet over it's flood stage and destroyed thousands of homes and land. Not only were the residents in these areas angry about the flood and destruction of their belongings, the river itself seemed angry. When the floods finally subsided, the area was littered with mud, trash, and peoples' belongings.
The logo must convey this destruction, the anger of the river, and the filth left behind. The Cedar River has a slightly brown color to it, which would also be an inspirational element. Since this is a consumable product, the logo must also remain "appetizing". It must convey the dirtiness and destruction of a flood, but not make the consumer loose their appetite for the beer inside the bottle.
HERE IS WHAT WE NEED:
The logo MUST be produced in Vector artwork and delivered as a scalable and editable EPS or AI. The logo will potentially be used on bottles, cans, kegs, business cards, letterhead, banners...basically all types of marketing materials.
OUR TARGET AUDIENCE IS:
Consumers 21 years of age and older, beer drinkers, people who enjoy micro brew beers. Our audience will initially be local (Midwest), potentially expanding to other markets.
WE LIKE THESE DESIGNS:
We imagine something angry or shocking in nature, but at the same time intriguing and "appetizing". We are open to colors, but likely something "dirty" or dark, without being offensive, scary, or unappetizing. Creative's should consider this is a beer logo, but not mainstream.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Anger and a flood/raging river must somehow play a role in the design.
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