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Creative Brief

Who are you?

We are a new company/brand/product called CLEAN ETHOS and we have created a new hydrocarbon (think oil, grease, etc) cleaning product that is TRUE GREEN, meaning that we break down the contamemant at the molecular level to eliminate it entirely without using or creating any residual toxins to harm the environment.

Existing "green" cleaning products are positioned as not using any non-natural chemicals and are generally perceived to be less effective.

We're different, we not only don't use toxic chemicals, we ELIMINATE those that are in the contaminant. Said another way, we can make oil and grease literally DISAPPEAR...without hurting the environment.

We are rushing this product to market to help with the Gulf Oil Spill BEACH clean up where we believe we can have a dramatic, immediate impact!

What do you need?

A logo that supports our PURPOSE of "true green" cleaning.

Our brand name is: CLEAN ETHOS

Who Is Your Audience?

businesses, governments and consumers WORLDWIDE. Our product has alredy been demonstrated in the orient and they are a significant customer.


We Like These Examples

clean, bold/strong, simple, "purposeful"

We Absolutely Must Have

-"ethos" should be dominant, "clean" subordinant
-colors/iconography should be consistent w/ true green PURPOSE
-consider using black (to repreent oil) and green (enviromentally safe, superior clean)



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