LET ME TELL YOU ABOUT US:
American Residential Investment Partners is a real estate investment company that assembles groups of wealthy individuals to buy residential condominiums and other multi-family housing developments. Once purchased, these investment properties are refreshed and re-marketed so that occupancy, as well as the value of the property increases. Therein lies the value to the investors.
We work throughout the United States and focus specifically on condos and other multi-family properties. We do not work with single-family properties (houses or developments of individual houses).
HERE IS WHAT WE NEED:
A logo that is fairly conservative. We like strong, masculine colors (red, burgundy, blue, gray, black) and simple, clean designs.
The logo should focus on American Residential as the main type treatment with Investment Partners as secondary.
Visuals might include or combine:
A representation of the United States (US map, not the flag).
A line drawing/representation of a suburban apartment building (two or three stories tall, not a high-rise).
The letters A and R designed into a primary visual element.
The type treatment should work with the primary visual element or as a standalone type treatment, without the primary visual element.
It should be easily reproduced in black & white and in low quality print, meaning that we will need to produce sales fliers in-house using a standard office printer.
OUR TARGET AUDIENCE IS:
We communicate with high net-worth individuals that need to believe we are a solid, trustworthy institution so that they are comfortable discussing our investment opportunities. They prefer to deal with large, reputable banking institutions instead of start-ups. They are very conservative-minded and think in terms of history, track record and legacy.
WE LIKE THESE EXAMPLES:
Bank of America logo (https://www.bankofamerica.com)
Wachovia logo (https://www.wachovia.com/)
Carter Haston logo (http://carterhaston.mynewsite.com/)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
EPS and JPG files of logo/type treatment designs.
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