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LET ME TELL YOU ABOUT US:

The Association for Management Education and Development (AMED) is a network for people in individual and organisation development. From our diverse professional backgrounds, we are brought together by a view that organisations are living entities and people are more than resources. We are a non-profit organisation and our purpose is to help members to develop themselves and others in ways which make a real and enduring difference.

We are concerned with:

+ ethics in business

+ sustainable development

+ workplaces fit for human beings

+ change, creativity and innovation

because we believe these are the prerequisites for success in organisations.

Our members are involved with

+ management and organisational development

+ coaching, counselling and mentoring

+ design and delivery of diverse learning activities and processes

+ the achievement of outstanding performance

+ marketing, finance, operations and all aspects of organisational life

HERE IS WHAT WE NEED:

We need to re-fresh our logo and banner. The one were using at the moment looks like a Chinese throwing star on a banner from a Petri dish.

We will use the new logo on our new website, as well as on all electronic and printed communications and publications.

OUR TARGET AUDIENCE IS:

Present Audience

Current and lapsed members, many self employed people, some with small companies, many with large company experience. There is a sizable group of people close to retirement.

Potential Audience

We want to engage a younger crowd, while not alienating our long-standing members.

We need new members to buy AMED membership and/or join our free forum to discuss cutting edge management development theory and practice.

Continuity and rebirth

We want those familiar with the AMED logos over the years to have a sense of continuity with the old logo, yet see it as reborn and vibrant.

The AMED Personality

The personality traits that best define AMED as a group are:

Warm, approachable, generous, knowledgeable, effective

WE LIKE THESE DESIGNS:

Text

Wed like to see examples of AMED in all capitals as well as in lower case amed.

Colour scheme

Needs to evoke The AMED Personality.

AMED Logo

A softer version (More guidance below - in the attached file)

Banner

A background for the logo making use of the colour scheme. (If this seems cheeky in a logo project, please ignore and concentrate on the logo.)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

As part of refreshing the look of AMED, wed like a few changes to be made to the existing logo:

Evolve the throwing star into something a bit softer, yet crisp.

Have the AMED strap line change from The Developers Network to developing people developing organisations and have that be part of the logo. It must be spelled organisations with an s as we are based in the UK.

Nothing cutesy or cartoonish

Materials

Contract
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