LET ME TELL YOU ABOUT US:
Alltop is a hugely popular website that acts as an digital magazine rack of popular topics. It aggregates RSS news feeds for over 400 topics and updates stories every hour. You can read more about it here:
HERE IS WHAT WE NEED:
What we need is a t-shirt. We want it to be very simple and bold-- "Alltop" legible from across a room. We would like it to incorporate the line "Confirmation that I kick ass" although this should only be legible when you're up close so that people aren't uncomfortable wearing the shirt. Or, maybe its printed on the tail so its visible when the shirt isnt tucked in. That's it - pretty simple really.
OUR TARGET AUDIENCE IS:
It's very hard to define our audience because of the diversity of our topics ranging from adoption to zoology. You can see the breadth of our topics here:
At the end of the day, we are a timesaver for people. Vis a vis Google, this is how we compare. Google answers the question, "How many people live in China?" Alltop answers the question, "What's happening in China?"
WE LIKE THESE DESIGNS:
We want simple, bold, unisex, no bs, nothing artsy fartsy. We hate any text that's ALL CAPS.
You can use our site design as an indication of the simple straightforward design that we're looking for. You can also look here for some examples of badges, stickers, etc. that we've developed for the site:
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The t-shirt design should obviously incorporate our logo which you'll find in the files section to the left. The font we use is DIN bold, and the orange we use is #ed461c. The shirt can be any color thats easy to order, but it must have this orange in the design somewhere.
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