LET ME TELL YOU ABOUT US:
This is an automated Internet-based marketing system for small business owners and entrepreneurs. The system provides a website membership. Members have access to text and video resources that help to make their online marketing more effective.
HERE IS WHAT WE NEED:
We need a logo for the website that can be used to brand the business. We plan to put the logo on our documents and on the videos as well.
OUR TARGET AUDIENCE IS:
Small business owners, internet marketers, and entrepreneurs. We probably skew slightly to a male audience, but will have plenty of female members as well. We want them to see us as dynamic and innovative, yet professional and polished.
WE LIKE THESE DESIGNS:
I favor blues, and am thinking that a light blue and a dark blue as well as white and gray might work nice. You can do a variation on the 2010 NBA AllStar game logo (in Dallas). Like clean, simple, stylish fonts.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Ideally, focus on doing a logo for "AllStar" that can accommodate a word underneath it (such as "System"). I think a slight arch to the AllStar would be nice, with the word "system" in all caps positioned underneath -- again, the 2010 NBA AllStar game logo is a good example of this (though I would want the letters of AllStar to be all the same height -- not a bigger A and R like that logo).
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