ALLIANCE CAPITAL GROUP
What is the exact name you would like in your logo?
ALLIANCE CAPITAL GROUP (or acronym ACG)
What is your industry?
People looking for finance; Developers, Builders, business investors. Large in-vestment projects.
Describe the target audience for your logo
People looking for finance, Large Investment partners and projects, Property, builders. Must be sensitive to cultural differences in Asia, USA, etc
What are the top 3 things you would like to communicate through your logo?
Strength. Stability. Integrity. Big business. There to help.
Will be operating in Oceania, Asia, India, USA - must be sensitive to cultural dif-ferences - eg colours, etc
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
Text and Image - can use initials - ACG
What colors do you want to see in your logo?
Traditional strength colours - preference for colours such as Oranges, Blues and reds. Maybe gold - gold is favoured in Asian countries
What colors do you NOT want to see in your logo?
Willing to look at alternatives - but try to avoid yellow, white, and probably softer pastels
Where will your logo be used (print, website, etc.)?
Website, letterhead, press releases, email signature. Possibility of outdoor sign-age, shirts, polo shirts, jackets, golf balls, pens
Do you have other info or links you want to share?
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