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Tell us what you need

What is the exact name you would like in your logo?

Alaco Engineering

What is your industry?

Consulting and Professional Services

What are the top 3 things you would like to communicate through your logo?

Alaco Engineering is a small civil engineering consulting firm seeking a new text only word mark style logo. Like an engineered structure the words should appear balanced, stable, and strong, but also a little artistic, but not overly complex. It should have a simple masculine elegance about it, not boring (as it appears now). The word "Alaco" should probably have some flair, a more unique, perhaps script type font, the word "Engineering" should probably be a more common block type. This is just a suggestion, but it is offered because the word "Alaco" will always be part of the company's identity, the word "Engineering" might change over time to "Consulting" or to "Engineering and Construction" or perhaps dropped altogether. When selecting a winning design, some thought will be given to how easily the design can incorporate such a change.

What logo styles do you like (image + text, image only, text only, etc.)

A text only word mark is what's desired, and it should be the focus of effort. But if a suitable image is also proposed which compliments the text and the business then it will certainly be considered. Selection of a winning design will probably favor a one color, positive/negative (no shading or shadows) approach. A design that's easy and inexpensive to reproduce by way of ink stamps, black and white copiers, and embroidery will probably be favored. Alaco utilizes Google website services and prefers a logo color that mimics or compliments the colors of Google Maps. For the logo, the blue color that Google Maps typically displays as water might be a favored color.

Do you have any other info or links you want to share?

Company website: www.alaco.us
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The description and suggestions offered as part of this brief are what is thought to be wanted. Despite this, those proposing a design are welcome to submit anything they believe should be considered.
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This brief may be revised before the project end date.

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