Consulting & Professional Services
About Your Company
AFFINITY - the world's fastest growing personality test needs a logo...
Our company brief follows...
People come first. We believe that each corporate relationship is unique because the people who are responsible for making it work are unique. This belief means we care deeply about people from different organizations who are working together, and helping them to succeed.
We believe that when people understand why things are different when they work with people outside their own organization, they can thrive. Knowing how people's behaviors change when working with customers or suppliers, and recognizing the impact of one another's culture, gives people the confidence to make good decisions and take action.
And, for the organization? It brings greater certainty to the success of the business relationship, and to growing and maintaining it over time.
Every person has their own way of working with external organizations. Consciously or unconsciously, it's different to how they behave internally. Affinity's efficient online surveys bring this to life for each person, highlighting their preferences across 10 different behaviors. But that's the beginning not the end...
Affinity then enables each person to understand their perception of other people's behaviors, match it to their own, and understand where things work well, and where they could work a whole lot better.
That's why we are the fastest growing personality test on the planet.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Affinity or AFFINITY (and a logo without words)
Top 3 Things
Human Interaction, Intelligence, Achievement.
The logo needs to be visually striking and instantly recognizable. When you see it, you know it's us. You will never confuse us with someone else.
The logo should work well on the web (particularly LinkedIn) and be able to be used in a wide variety of marketing materials and promotional merchandise.
Our corporate colors are red (#e00001) and white (#000000), and for accent we use two shades of grey (#d9d9d9) and (#777777). The red is mandatory - all other colors are optional.
The logo needs a version with the word Affinity included and a version without - the logos should work well together. For example, the version with words would be used on the home page of a website, on letterhead, etc. The version without words would be used extensively in the circular photo/image spaces online, for promotional merchandise, etc.
We have a preference for a circular logo so that it centers easily in a round photo/image space.