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  • Creatives8

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Tell us what you need

What is the exact name you would like in your logo?

Aesthetic Legal

What is your industry?

Legal

What are the top 3 things you would like to communicate through your logo?

Professionalism, creativity and uniqueness. It is for a new law practice, so it needs to be professional, but it is for a new kind of law practice that focuses on protecting and promoting creative endeavors. It is not a stuffy old law firm, but rather a creative and collaborative law practice that works with artists, entertainers, real estate developers, designers and start-ups involved in creative endeavors. I focus on the art, entertainment, sports, real estate, advertising and business industries. I want the logo to be bold and daring to a certain degree while still having a semblance of professionalism.

What logo styles do you like (image + text, image only, text only, etc.)

Image and text

Do you have any other info or links you want to share?

I am a fan of mid-century modern design, especially Danish design, with clean lines, elegance and aesthetic beauty merged with utility. I am branding my law practice more as a creative service than a legal service, so I want my logo to match the personality of my firm as well as the aesthetics of my clients. I think it is important for a potential client to see my logo and name and have it embody and represent my practice.

I have attached a copy of the current logo that was designed for me. I like it, but don't love it as I think it errs too much to the side of corporate professionalism without capturing enough of the creative elements I am seeking.

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