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Creative Brief

Who are you?

About Aegir Wave Power:

Aegir, meaning sea god or king in Norse mythology, is a partnership between Vattenfall, a Swedish publicly-owned energy company, and Pelamis Wave Power, the Edinburgh based wave power pioneers. The two have come together to explore the potential for developing and deploying wave farms off the Scottish coast. The first stage of this partnership will target a 20 megawatt wave power project off Shetlands west coast. The Shetland Islands, off the north coast of Scotland, has been chosen as it has some of the worlds most energetic wave resources.

About Pelamis Wave Power

Pelamis Wave Power is headquartered in Edinburgh, Scotland. Established in 1998, the company employs ~70 staff and is one of the UKs largest renewable energy technology manufacturing companies, and is at the forefront of delivering a new type of low carbon, renewable energy.

The company was the first to generate electricity into the UK grid from offshore wave energy in 2004, the first to secure an order for a multiple machine project and the first to operate a wave farm anywhere in the world, in 2008. It is currently building its next generation machine, the P-2, which will be deployed at the European Marine Energy Centre, Orkney in 2010.

The Pelamis Wave Energy Convertor converts the energy of the waves into electricity for use on the National Grid. The Pelamis machine is a 180-metre long jointed cylinder that generates power from hydraulic systems contained within four articulated joints. Deployed as multiple units in wave farms, each Pelamis machine can produce sufficient electricity each year to meet the equivalent annual average electricity demand of ~500 UK households.

Pelamis is Greek for sea-snake.


About Vattenfall

Vattenfall, celebrating its centenary this year, is a European energy company owned by the Swedish people. It is the fifth largest generator of electricity and largest generator of heat in Europe.

Vattenfall Wind Power UK is a business unit of Vattenfall developing and operating wind farms on and offshore. It currently has 90MW of installed offshore wind capacity generating electricity and 450MW under construction. Onshore 41.4MW is under construction in Scotland and 150.4MW going through the Scottish and English planning systems.

Vattenfall believes that ocean energy will be the next renewable technology to be commercialised within 10 to 15 years. As part of this we have initiated a Research and Development programme in ocean energy. The aim of Vattenfalls Ocean Energy Programme is to meet the demands and expectations of our customers and support our strategic direction of making electricity clean. It is currently developing expertise in deploying, operating and maintaining wave power plants. It wants to gain experience in performance, survivability, reliability, and operation and maintenance costs. It also wants to acquire ocean sites where conditions are especially favourable to try out wave energy equipment. Challenges that lie ahead are grid connections, permitting processes, operational and maintenance, and the harsh marine climate.


What do you need?

Logo for Aegir Wave Power fulfilling the following brief:

Something contemporary.

Represents cutting edge technology and world first projects.

Works in black and white as well as in colour.

Could reflect green/renewable credentials but not critical

Could represent wave energy.

Who Is Your Audience?


Investors and corporate bodies.

Government bodies and environmental consultees.

Local communities and school children.


We Like These Examples

See Vattenfall & Pelamis Wave Power Logos

We Absolutely Must Have

The word Aegir Wave Power or Aegir.



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