• Award$250
  • Entries101
  • Creatives32

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Business Info

Business Name

Sprout

What do you do?

Here's the Problem:
The most effective online display ads are highly interactive, rich, and socially connected---but it's tough for advertisers, creative agencies, and publishers to create them because they can't keep up with rapid changes in technology, mobile delivery channels, and social media.

And Here's Our Solution:
AdVine simplifies that technology through easy-to-use visual authoring software that lives in the cloud, eliminates the need for expensive development resources, and has all the most popular social APIs built right in. Using AdVine, our clients can simultaneously create mobile and browser-based ads published in Flash and HTML5---and that saves time and money. Our goal is to help our clients keep ad creation simple.

What is the exact name you would like in your logo?

AdVine

Target Audience

What is your industry?

Advertising Technology & Marketing

Describe the target audience for your logo

For advertisers, creative agencies, and publishers who want a scalable way to create interactive ads, AdVine is the simple solution because it's easy to use, cloud-based, and cross-platform.

What are the top 3 things you would like to communicate through your logo?

We'd like to logo to relate to our corporate logo: sproutinc.com and tap into the concept of "spreading the word" about products and services through great ad creative (i.e. I heard it through the grapevine / AdVine).

Something that resonates with Sprout.
Something that references the ad creation process.
Something that captures the concept of giving brands massive reach.
Something that gets people to virally spread the word about a brand.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text, image, both.

What colors do you want to see in your logo?

Our current style guide includes:

Green - c57 m17 y100 k00 / r127 g167 b64
Light Green - c34 m00 y94 k00 / r181 g210 b64
Tan Green - c31 m20 y42 k00 / r181 g187 b155

See our website at sproutinc.com for additional colors.

What colors do you NOT want to see in your logo?

We've got a somewhat "organic" thing going at Sprout ... so nothing too far outside that.

Where will your logo be used (print, website, etc.)?

Website, print, interactive, video, etc

Do you have other info or links you want to share?

Nope, ask questions if you've got'em.

Materials

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