• Award$400
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  • Creatives22



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Creative Brief

Who are you?

I am creating the Adventure Bear Cubs, a series of children's books about cities around the US (and then the world) that are accompanied by their own teddy bear. Each bear shows the reader around his "hometown" before he, and his book, come to live with the child. My hope is to inspire kids to be more interested in exploring new places and leading their own "adventures", even if it is only in their backyard.

What do you need?

A logo that can be put on the tag for the packaging and printed on the accompanying drawstring backpack. I have not yet decided if each city's backpack would have the city name in addition to the logo. I would like to have the option to add a city name though - I am starting with Boston.

Who Is Your Audience?

I am targeting kids aged 4-7 with the toy. I plan to sell these in more touristy areas - museums, hotels etc. I'd like it to be fun, bright and somehow convey exploration or adventure.


We Like These Examples

I don't have a particular example

We Absolutely Must Have

The only thing that is a requirement is the name "Adventure Bear Cubs"



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