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LET ME TELL YOU ABOUT US:

Company Name: Advantage Business Consultants

Overview:

Last year the doors to over 600,000 new businesses opened in the United States for the first time. Most of these businesses were created by entrepreneurs who envisioned an opportunity to develop a new product or service, and pursued that vision in search of independence and financial reward. While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality. Although over 600,000 new businesses opened, the segment also realized close to 600,000 closures and 43,000 bankruptcies.

Objective

The objective of Advantage Business Consultants (ABC) is to provide consulting services, with a focus on marketing and business development, to existing and emerging small businesses.

Mission

Advantage Business Consultants is dedicated to providing marketing and management consulting services to existing and emerging small businesses. ABC works exclusively with small business clients to develop concrete, practical, action plans that will start moving their businesses in the right direction. Advantage Business Consultants satisfies the need for professional business and marketing consulting services for the small business owner.

HERE IS WHAT WE NEED:

My business venture is at the beginning stages, and I require a company logo that "pops" and separates itself from the others, but at the same time, it must convey a professional business "image".

Ultimately, the logo would be used on all marketing / advertising materials (web, print, email, etc.)

OUR TARGET AUDIENCE IS:

Target Audience: Existing and emerging small businesses / business owners

I want to convey:

- Expertise

- Professionalism

- Partnership

WE LIKE THESE DESIGNS:

The creative designer is the expert on this...

WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:

Font: Something along the lines of Helvetica Neue, Cambria or Times New Roman - however, I will leave this open for creative input and expertise. The font is extremely important for both practical reasons (easy to read), but also for perception reasons (professional, etc.)

Color: 4 color

Style: Convey professional/expertise but a partnership approach to consulting

Additional:

- I would like to incorporate an iconic graphic with the business name (together if possible)

Ultimatley, the logo signifies the brand...

Materials

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