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LET ME TELL YOU ABOUT US:

Develop a visual identity (logo) for Active Community Wellness. The logo should include color application.

HERE IS WHAT WE NEED:

Develop a visual identity (logo) for Active Community Wellness. The logo should include color application. The logo will be used on a variety of print and electronic (web) media.

OUR TARGET AUDIENCE IS:

Overall ACW will target adults who are looking for the social interaction and reinforcement of others to improve their health and wellness.

ACW offers a "system" (Education, Group Support and Motivation) that helps individuals adopt a better health and wellness lifestyle.

WE LIKE THESE DESIGNS:

The color palette must communicate a feeling of health, freshness and/or outdoors.

We are open to either the logotype being represented as Active Community Wellness or as ACW

We are looking for you to explore 1 of 2 directions.

1) A design that represents health and happiness much like the new kraft foods logo, Whole Foods or LIV sports drinks. OR 2) A design that captures the spirit and idea of action through people (or some element) moving or displaying some type of action.

Should capture a sense of energy, movement or inspirational quality.

No tag line needed

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No clip art Nothing cartoony This is not a Nike logo It should not look like a running club or a general health club.

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