LET ME TELL YOU ABOUT US:
Develop a visual identity (logo) for Active Community Wellness. The logo should include color application.
HERE IS WHAT WE NEED:
Develop a visual identity (logo) for Active Community Wellness. The logo should include color application. The logo will be used on a variety of print and electronic (web) media.
OUR TARGET AUDIENCE IS:
Overall ACW will target adults who are looking for the social interaction and reinforcement of others to improve their health and wellness.
ACW offers a "system" (Education, Group Support and Motivation) that helps individuals adopt a better health and wellness lifestyle.
WE LIKE THESE DESIGNS:
The color palette must communicate a feeling of health, freshness and/or outdoors.
We are open to either the logotype being represented as Active Community Wellness or as ACW
We are looking for you to explore 1 of 2 directions.
1) A design that represents health and happiness much like the new kraft foods logo, Whole Foods or LIV sports drinks. OR 2) A design that captures the spirit and idea of action through people (or some element) moving or displaying some type of action.
Should capture a sense of energy, movement or inspirational quality.
No tag line needed
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No clip art Nothing cartoony This is not a Nike logo It should not look like a running club or a general health club.
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