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What is the exact name you would like in your logo?

ACKERBERG

What is your industry?

Real Estate and Construction

What are the top 3 things you would like to communicate through your logo?

As an attachment, you'll see the old logo. The idea behind it was the current owner is one triangle, his father (the founder) was the other. They each had their own ideas, and went in different directions, and the company was just the two of them. Now, it is a company of 30+ people - so no longer about the individual, but now about the whole of us - the company's success is based on all of us. And as a part of that, we are all working together, going in the same direction - as opposed to the old way, where there was a struggle between father and son. The new logo should still be elegant/sleek, and though the old logo was balanced, there was a pulling apart. The new logo should not be fighting itself.

We are a commercial real estate developer, and feel like we deeply value relationships and quality. Honor, integrity, strength - no weak or wimpy logo. That being said, we love art, and add it in to all of our developments as a main feature. It is one of the things that makes us stand out. We like to be a little different.

We had a re-design of the logo as part of a rebranding we have been working on for the past year. It did not work to replicate (will explain later), but it included Chakra colors, which was very powerful for our owner. Outside of utilizing Chakra, our traditional colors have always been a sort of royal purple and almost a lime green. If Chakra colors are used, it is important that it not look just like a rainbow. The purple and green have always been a part of the company, in part because they are non traditional (most real estate companies are a more traditional red, or blue).

What logo styles do you like (image + text, image only, text only, etc.)

Image and text (Ackerberg) , and there is also a tagline that would be used with it on occasion - Inspired Urban Environments

Do you have any other info or links you want to share?

We had a new logo designed to go along with a new website which we were in love with (chakra colors within this sort of prism design of tons of tiny triangles), but the new logo was too detailed and couldn't be embroidered - which was an issue for all of our work shirts and things of that nature. It also could not be easily screen printed. So whatever the logo, it needs to be able to be utilized in all mediums - embroidery on the front pocket of a work shirt, screen printed on the back of a t-shirt, pens, coffee mugs, the website, black and white print ads, full color print ads, up to huge "For Lease" signs up on buildings, visible from a distance. Everything and anything.

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Last updated 06/20/2018 1:48pm
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