• Award$300
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  • Creatives31

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Creative Brief

Who are you?

Bilkultur is a sports car rental offering a unique driving experience from a selection of classic cars. The name Bilkultur translates to "car culture" and highlights the company's core belief, valuing rich history over high-tech performance.

What do you need?

A logo for Bilkultur's upcoming website that reflects the company's passion for prestigious classic cars.

Who Is Your Audience?

not mainstream, nor is it young guys wanting a joy ride. Bilkultur targets a more mature audience with a sincere interest and deep knowledge about the the cars and their cultural value.

Requirements

We Like These Examples

There is much inspiration to be found from existing car brands, such as the Porsche shield or wild animals from Italy.

We are, however, not looking for another prancing horse or raging bull! Any symbols of power, exclusivity or refinement are welcome - do not feel restricted by existing car brands and try an original design instead.

We Absolutely Must Have

The logo should consist of a suitable design and font reading "Bilkultur". The design should be minimalistic and easily recognizable at a distance. Experiments with color, shapes and transparency are welcome.

Materials

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