LET ME TELL YOU ABOUT US:
This is a website containing all things for the collector of rare books (and used books!). Most visitors are over 30 years old, and there are slightly more males than females. Color is important, and should be warm. Nothing startling; yet decorative. I want to stay away from anything modern or deco (as much as I like this myself). But I don't want it to look like an 1880s title page. There needs to be something letting us know this is the 21st century. The name is: TheBookvenue.com.
No rules for upper and lower case.
HERE IS WHAT WE NEED:
A logotype for website; business cards; letterhead; brochures.
OUR TARGET AUDIENCE IS:
Educated, well read, and over 30 years old. We would like the image of the same.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We need the full name including .com, and it must be easily read. The principle color should not be red or black. There should not be a book in the design.
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