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Business Info

Business Name

Demokrati Fordi

What do you do?

In Denmark THE INSTITUTE FOR HUMAN RIGHTS and THE MINSTRY OF REFUGEE, IMMIGRATION AND INTEGRATION AFFAIRS are making a national school project called Demokrati Fordi (Which in English means Democracy Because).

The goal is to make 10-19 year old students reflect on the question: WHAT DOES DEMOCRACY, CITIZENSHIP and HUMANRIGHTS MEAN TO YOU?

After the school kids have reflected and discussed how they see democracy their assignment is to communicate it to other kids.

What is the exact name you would like in your logo?

Demokrati Fordi

Target Audience

What is your industry?

School project / campaign

Describe the target audience for your logo

PRIMARILY: School kids between 12-19 years
They need something attention grabbing and colorfull

What are the top 3 things you would like to communicate through your logo?

- Democracy / "Get your voice heard" / "Make a difference"
- Attention grabbing & young
- Action, activity & reflection

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image

What colors do you want to see in your logo?

Interesting, young and fresh - not boring (but not controversial since we're talking to school kids - and the teachers have to accept it as well)

What colors do you NOT want to see in your logo?

No limits

Where will your logo be used (print, website, etc.)?

Primarily website and Facebook, but also in printed school-material and ads.

Do you have other info or links you want to share?

We need these versions:

- The logo in colors
- The logo in negative
- The logo in colors with the danish web-domain after: .dk
- The logo in negative with the danish web-domain after: .dk


Key-words: Action, activity, reflection, get you voice heard, diversity, make a difference.

More info about the Demokrati Fordi project:

After the school kids have reflected and discussed how they see democracy and citizenship, their assignment is to communicate it to other kids. They can use different media such as a video, a song, an event, a facebook page etc.

Materials

Contract
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