About Your Company
!!! PLEASE READ ALL DETAILS BEFORE SUBMISSION !!!
This new development business is incredibly unique. While you may have seen something similar, you've not seen anything quite like this.
FOAM, is a caffeinated car wash experience. Customers pull up to a small coffee hut where they place their order for the beverages of their choice. Once the order is placed the FOAM team gets to work on preparing the drink which is then delivered to their car window, just before pulling into the attached drive-through car wash ahead. While in the car wash the customer can enjoy their drink while listening to music play loud throughout the car wash tunnel. The wash becomes a theater like experience as colored lights are added to the tunnel and colored foam.
Despite the playful nature of FOAM the building is very industrial/modern, clean and rich.
Target audience will be families, college and high school students, because of the unique entertainment-like atmosphere. It's less likely to be visited solo.
Screen / Digital
Preferred Logo Style
Colors to Explore
There is both a name, and subtitle. Both must be included.
Business Name: FOAM
Subtitle: A CAFFEINATED CAR WASH
The subtitle could be placed around the logo, below the logo, or wherever fits the design. It must be legible as this logo will be seen by people driving by. People are not going to know what this business is while initially driving by and the subtitle will peak their curiosity.
Top 3 Things
The logo should tie together the idea of coffee and car wash in a unique way that peaks the curiosity of those who see it. We want them to do a double-take, meaning they look again because they want to know more about what is a cafinatted car wash. It should do this in a bold and sophisticated way. This is not a cartoon like logo! We need something that is rich and feels industrial. Because of that the logo should be more than 1 - 3 colors.
THIS IS A SUPER FUN AND TOTALLY UNIQUE PROJECT. ABSOLUTE BLAST TO THINK THROUGH CREATIVE!
!!! PLEASE READ. MOST IMPORTANT INFO BELOW. !!!
FOAM IS A REFERENCE TO THE FOAM YOU WOULD FIND ON COFFEE, AND IN A CAR WASH.
1. This is a rich, bold and yet slightly sophisticated logo. This is not a typical car wash or coffee shop. Nothing cartoon like. Keep in mind that this will be seen on signs from a bit of a distance. Clean and sophisticated should not need to result in the sign being too fine to read.
2. No more than 3 colors. 1, 2 or 3 colors is ideal. Designers choice for what ties in best with their design.
3. I am attaching a concept I put together. This is NOT necessarily the STYLE we want. This is about give you an IDEA OF HOW YOU CAN BLEND THE CAR WASH AND COFFEE SIDES IN ONE LOGO.
!!! NEW IDEAS ARE WELCOME!!!
4. If you do decide to use this logo as an idea/reference here are some thoughts for building on the idea. First, this could use this to create a badge style logo, with the coffee cup in the middle. The subtitle, "A CAFFEINATED CAR WASH" could be written in the rings that circle around the coffee cup. Bubbles could be falling from the top of the ring down onto the car. The drip from the coffee cup could be much simpler and smooth (this example just includes some paint drips). The logo could be made richer by not making the cup a solid and rather relying on clean lines. Perhaps a car wash roller/brush (drive through car wash style) could be coming down onto the cars windshield. But not matter what, PLEASE MAKE SURE WE GET A FEEL FOR BOTH THE COFFEE AND CAR WASH IN THE DESIGN.
5. MOST IMPORTANTLY, feel free to be creative. We're not boxed in or restricted. this does not have to be a badge logo. The only things we need to make sure we have are the name, subtitle and a design that references coffee and car wash. The example logo is just to get your creative juices flowing. Just keep the theme in mind though.