LET ME TELL YOU ABOUT US:
We are the industry leading mobile technology manufacturer for law enforcement. Basically, our product catches bad guys on video! Our corporate color palette is dominated by rich black with accents of gold/yellow (CMYK 0/11/83/0) and orange (CMYK 0/38/100/10).
HERE IS WHAT WE NEED:
So, we need a logo - a cool logo for a new product. This is huge for us - the biggest launch our company has every had. It. This logo is going to appear everywhere - on the product, the literature, the website, tattoos, your mom's coffee mug - everywhere! I needs to be expressed in two iterations: a square format and an expanded (horizontal/long/rectangular) format.
OUR TARGET AUDIENCE IS:
Well, Cops! Gritty, cutting-edge, masculine, tough, stealth, rugged, heroic, brave, high-tech, and really bad-ass!
WE LIKE THESE EXAMPLES:
Please see attached logos.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The product name is 4RE and the logo must be a treatment of the text "4RE". The logo must draft off the corporate logo (attached). This product is fast, so we chose the italian racing color Rosso Corsa (RGB 212/0/0) as key color and needs it to be incorporated into the design. Font should be strong, blocky, and masculine (NO Serifs!).
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