LET ME TELL YOU ABOUT US:
Girls Incorporated of Indianapolis inspires all girls to be strong, smart, and boldSM. We are the Indianapolis, IN affiliate of the national Girls Incorporated organization. We help girls break down stereotypes, grow into empowered women, and accomplish their dreams.
We believe girls have the right to:
be themselves and to resist gender stereotypes.
express themselves with originality and enthusiasm.
take risks, to strive freely, and to take pride in success.
accept and appreciate their bodies.
have confidence in themselves and to be safe in the world.
prepare for interesting work and economic independence.
We are different from other youth-serving organizations in that our programs are highly-researched, gender- and age-appropriate for girls. We deliver all of our programs via partnerships with schools, community centers, and other outreach partners to reach as many girls as possible in our area.
HERE IS WHAT WE NEED:
We are celebrating our 40th anniversary in 2009. To advertise this milestone, weve come up with the theme This is what 40 looks like. This will be our prevalent message next year, and we will use it whenever we highlight our organization to the public.
The logo should include the words This is what 40 looks like and needs to be lively and fun, sophisticated, clean, yet simple enough to use on the web and in print. The audience needs to feel that even though we have 40 years of wisdom and experience, we are still passionate about our mission and energetically accomplishing it.
OUR TARGET AUDIENCE IS:
Our target audience is adult women. On the whole, our primary constituency of donors, volunteers, and friends ranges spans generation from millenials to boomers, so wed like the look to appeal to them.
However, as we do have many under 40 and male constituents, please do not design so as to exclude them. This logo should not be targeted to young girls.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
As we are an organization that empowers girls, please do not feature female stereotypes in this logo. No pink; no purple; no glitter; no dresses.
Our primary branding images (our logo and strong, smart, and bold girls) are uploaded to this site. They will give you an idea of our dominant colors and style of design. It would definitely earn you bonus points if the strong, smart, and bold girls could be incorporated in this logo somehow, but it is not a requirement.
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