34 Year Brand Refresh

Consulting & Professional Services

Our company delivers data, analysis and consulting services to both traditional media (i.e., NBC, Sinclair, CBS) and digital media (i.e., Facebook, Google, and mobile companies). We sell a portfolio of products that provide industry data on advertising and marketing. We offer business consulting and valuation services to help companies complete M&A projects, develop local media business plans and product development. Heart and soul of our business is local advertising data.

BIA Advisory Services

We are well known in our industry as "BIA" so this part of our logo needs to stand out. We want to retain some reflection of the BIA part of our current logo just because we are such a recognized company. However, we want a refreshed look that indicates our enduring quality, valuable offer and reliable data and services.

Don't want to see anything that looks like a tech company because we aren't that. We offer data and services. Companies come to us to have us help them get informed on the local media industry. We help them make sales and marketing decisions, as well as M&A plans. We have to be viewed as serious, reliable yet valuable and vibrant.

Hard to know when rebranding how close to stick to a look you've had or whether to branch out. We are open to reviewing all kinds of ideas. We are a 34 year old company with a new product that is getting great attention and recognition. We're excited about rebranding as BIA Advisory Services.

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