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Business Info

Business Name

On-Line Distribution Inc. / Tribal Running

What is the exact name you would like in your logo?

13.1 and 26.2 Specialist

Target Audience

What is your industry?

Running, health related

Describe the target audience for your logo

This logo should appeal to runners who participate in either a half-marathon represented by the 13.1 or full marathon represented by the 26.2. Were looking for a logo where the 13.1 or 26.2 would be interchangeable with other running distances like 5K and 10K.

What are the top 3 things you would like to communicate through your logo?

The person seen with this logo is a highly specialized athlete, we want it to be eye catching and we want it to reflect racing as it relates to runners.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

The logos that we like are text and image.

What colors do you want to see in your logo?

Open to different colours though we believe the wording of "Specialist" should appear in black so its highly readable.Also we would like to keep the colours to a small number like 3-4 as multiple colours can increase the cost of production.

What colors do you NOT want to see in your logo?

At the moment nothing comes to mind.

Where will your logo be used (print, website, etc.)?

The logo right now is planned to be used in a series of baseball caps for runners who are members of our community on Tribal Running.

Do you have other info or links you want to share?

Ideas that we had were having the logo with a series of runners in the background racing towards you. The tape appearing across them representing the finish line could have the words Specialist on a white background and the use of 13.1 or 26.2 should be bold and easily readable from a distance.

In designing the logo the artists can either reflect the 13.1 or 26.2 in their design, we plan to swap it out in the future but want a design that would stay consistent whether the 13.1 or 26.2 were to appear.

Also artists should only incorporate work that they have the right to resell. If full rights do not come with the project it will be rejected.

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