focus5design has picked a winning logo design

For $200 they received 106 design concepts from 27 designers!

  • Award 1
    Logo concept by JoGraphicDesign

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Starts:2-Jul-14 1:33 a.m. GMT

Ends:15-Jul-14 11:59 p.m. GMT


Award 1: $200, was awarded to JoGraph...


JPG, Vector EPS


Preview: crowdSPRING Contract


File 1: ThisLadys-CreativeBrie... (59.7 KB)

Uploaded on 2-Jul-14 1:28 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

This Lady's Artisan Eats

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1. Hand-crafted, handmade, artisan
2. Casually elegant
3. Contemporary, but anchored in the classics

What logo styles do you like (image + text, image only, text only, etc.)

The logo should consist of 3 items:
1. The company name: This Lady's
2. The tagline: Artisan Eats
3. Image: An image that can stand on its own

Do you have any other info or links you want to share?

*** Please read the attached creative brief thoroughly for all design info - ThisLadys-CreativeBrief.pdf
Pinterest mood board:

Brief updates

By focus5design on 2-Jul-14 12:40 p.m. GMT
This Lady’s is a small-batch, artisan food company providing unique, hand-crafted, convenient hors d'oeuvres and snack items like Small-Batch Bourbon Pecans and Rosemary Cashews.

Tone or Keywords:
Casually elegant.
Confident, but not arrogant.
Anchored in the classics but thoroughly contemporary.

Stylistic Preferences:
Simple, casually elegant, minimalist. The product on the shelf should almost “jump out at you”. The product packaging should stop, engage, and sell to the consumer.
Casually elegant.
Confident, but not arrogant.
Anchored in the classics but thoroughly contemporary.

Typographic Considerations:
Typography should be somewhat bolder and not necessarily all thin or script. A combination of bold/thin or bold/script may work well to convey “casually elegant”.

Color Considerations:
White, gray, and one other color. Colors could be soft or muted, but not pastel.

Example Images:
By focus5design on 2-Jul-14 12:44 p.m. GMT
The logo will be primarily used on packaging of upscale snack items like bags of bourbon pecans and rosemary cashews. We'd love to stay away from the "knives and forks" cliche as this invokes a coffee shop or diner.
By focus5design on 9-Jul-14 6:04 p.m. GMT
I'm extending the deadline to give a few more creatives the chance to participate.