Starts:2-Jul-13 2:49 a.m. GMT

Ends:13-Jul-13 2:49 a.m. GMT


Award 1: $200


JPG, Vector EPS


Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Gotham Sauce Co.

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

Gotham Sauce Co. is a New York City-based food start-up that produces and markets a burger condiment called Top Secret Burger Sauce. We would like to communicate the following:

1. The uniqueness of our product. There are virtually no burger sauces on the market and we are looking to differentiate ourselves from the 1000s of other products on the shelves. We would like to see a logo that looks very different from a typical condiment label, be it BBQ sauce, hot sauce, relish, etc. We are looking for a bold and eye-catching design that will stand out on a shelf. Don't be afraid to take risks.

2. Our New York City heritage. Would like to see some logos (but not all) that evoke New York City in a subtle way (i.e. the skyline).

3. Should be appealing to both the gourmet chef and the everyday BBQ cook. Something that would look equally suitable for a Whole Foods or a Walmart. Nothing that would intimidate the typical backyard burger chef.

What logo styles do you like (image + text, image only, text only, etc.)

-Image and text.
-Would like to see the logo kept fairly simple, hip and modern. Nothing too complex.
-Please no playful or cartoonish logos.
-Also open to a retro logo.

Please nothing with burgers. Limit colors to 3 or 4.

What we have describe is only a guideline but would love to see many different versions.

Do you have any other info or links you want to share?

The graphic designer we ultimately choose will be given the opportunity to work on complete product label design and will be compensated accordingly.

Visit our website (which is still a work in progress) at The logo we have currently can be considered for inspiration but by no means are we looking for a slight tweak of our current logo.

Thanks for all your help. If the directions seem vague, sorry, but that's only because we are open to most designs.

You guys are awesome and super talented!

Brief updates

By crowdSPRING on 12-Sep-13 6:25 a.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew