Starts:29-Jun-13 1:14 a.m. GMT

Ends:7-Jul-13 1:14 a.m. GMT


Award 1: $225, was awarded to janisa


JPG, Vector EPS


Preview: crowdSPRING Contract

Download all materials

or you can download one by one below:

File 1: logo_sketch.jpg (86.1 KB)

Uploaded on 29-Jun-13 12:57 a.m. GMT

File 2: StolalogoscanBS.jpg (6.4 MB)

Uploaded on 30-Jun-13 1:06 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?


What is your industry?


What are the top 3 things you would like to communicate through your logo?

maternal tenderness

What logo styles do you like (image + text, image only, text only, etc.)

I like image with text, as well as text only - or possibly like to explore the idea of the logo being incorporated into the actual name (i.e. the "O" in STOLA" - see quick sketch attached.)

Do you have any other info or links you want to share?

STOLA is a new breastfeeding apparel company, launching with a new nursing wrap. The wrap is intended to be a stylish piece of clothing that any new mom would feel comfortable wearing, with the added bonus of being a functional nursing cover.

I am looking for something that evokes the feelings of luxury/style and tenderness at the same time. An abstract symbol that hints at a mother breastfeeding her child. (Two I like are: and

Simple is better.

I am open to the use of colour, but it must translate well to black & white for clothing labels, hang tags, etc.

Brief updates

By stola on 29-Jun-13 1:47 a.m. GMT
Forgot to mention that while I want it to be evoke tenderness/nurturing, I do love a bit of "funk" or surprise element to my graphics.
By stola on 29-Jun-13 12:09 p.m. GMT
I have a tagline that can be added to the logo as well:

Give baby your best, while looking your best.
By stola on 29-Jun-13 4:39 p.m. GMT
I'm not quite seeing what I was hoping for. I'd like the logo to hint at, or suggest, breastfeeding/nursing/nurturing without being explicit. If you feel the logo would be better placed above/below the wordmark, feel free to play with that too.
By crowdSPRING on 30-Jun-13 1:06 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By stola on 30-Jun-13 1:13 p.m. GMT
I"ve added another sketch of a potential direction -- a cheeky nod to the nipple/breast, without being obscene/explicit.
By stola on 4-Jul-13 1:21 p.m. GMT
A huge thank you to all those who have submitted entries so far. I'm very excited by the designs I've seen and making the final decision will certainly be a tough one!

Tomorrow I will be narrowing down my selection to the top 10-15 choices, and will eliminate all others. Completely new designs will be accepted until tomorrow morning (Friday, EST), variations on existing designs will be accepted until 3pm today EST.

Thank you again to all of you who submitted these great designs!