adhormozi has picked a winning logo design

For $200 they received 153 design concepts from 17 designers!

  • Award 1
    Transformation Center - Final by JcarterJones

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Starts:27-Jun-13 7:46 p.m. GMT

Ends:11-Jul-13 11:59 p.m. GMT


Award 1: $200, was awarded to Jcarter...


JPG, Vector EPS


Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Transformation Center (by Fitness Concepts (smaller below))

What is your industry?

Entertainment and Sports

What are the top 3 things you would like to communicate through your logo?

Fitness, Transformation, Results

What logo styles do you like (image + text, image only, text only, etc.)

Image + Text

Do you have any other info or links you want to share?

Brief updates

By adhormozi on 27-Jun-13 7:51 p.m. GMT
We are looking for a new logo for our Transformation Centers (NOT GYMS!)

We are a semi-private training studio that is looking to refresh our image.

We would like to have "TRANSFORMATION CENTER" as the main writing then beneath it "by Fitness Concepts" in much smaller print next to an image, so that we can make Fitness Concepts into an umbrella brand with the Transformation Centers as just one of the businesses it is involved in.

Transformations, BEFORE/AFTERS ARE OUR BUSINESS. We focus primarily on women from early 20s to 50s range. Many mothers.

I think you could get really creative with the logo showing weight loss and muscle tone somehow. I'm hoping it will be a fun project for both parties since it is so open-ended and fitness is somewhat saturated as a market, so we are focusing on the TRANSFORMATIONS we create.

You can check out our current stuff at

Thanks so much! We look forward to you guys working your magic!
By adhormozi on 28-Jun-13 8:47 p.m. GMT
We would really like for this to stick out. It should be flashy and bold.

Think BACK TO THE FUTURE type look. It should be BOLD and catch people's attention.

After all, we have and are radically changing people's body's and the way they look.

Our walls are covered around our 7000 facility with 200+lbs lost weight turned into bikini competitors and bodybuilders.

Thanks so much!
By adhormozi on 30-Jun-13 3:54 a.m. GMT
Check out:

This is our current logo. If you can make a more awesome version of something like this, that would be great.
By adhormozi on 4-Jul-13 2:48 p.m. GMT
Did not remember that my entire staff would be out of town on the week and weekend of the 4 the of July, which makes it nearly impossible to get feedback on the results to the designers in time for the current deadline.
By adhormozi on 8-Jul-13 11:09 p.m. GMT
So, after having reviewed and given feedback to all the entries we received, we think we have a pretty good idea of what we are looking for:

Metallic/Bold/Outlined "Transformation Center" Using black/blues/grays/whites
Dark Background

"By Fitness Concepts" in thinner/smaller/lighter font below

FOR THE LOGO, we would like a 3 grade transformation:

Obese to chubby to slightly built/toned
We need this to be unisex, so think man/humankind and NOT man.
I repeat, neither a woman NOR a man - unisex.