We are looking for a new logo for our Transformation Centers (NOT GYMS!)
We are a semi-private training studio that is looking to refresh our image.
We would like to have "TRANSFORMATION CENTER" as the main writing then beneath it "by Fitness Concepts" in much smaller print next to an image, so that we can make Fitness Concepts into an umbrella brand with the Transformation Centers as just one of the businesses it is involved in.
Transformations, BEFORE/AFTERS ARE OUR BUSINESS. We focus primarily on women from early 20s to 50s range. Many mothers.
I think you could get really creative with the logo showing weight loss and muscle tone somehow. I'm hoping it will be a fun project for both parties since it is so open-ended and fitness is somewhat saturated as a market, so we are focusing on the TRANSFORMATIONS we create.
This is our current logo. If you can make a more awesome version of something like this, that would be great.
By adhormozi on 4-Jul-13 2:48 p.m.GMT
Did not remember that my entire staff would be out of town on the week and weekend of the 4 the of July, which makes it nearly impossible to get feedback on the results to the designers in time for the current deadline.
By adhormozi on 8-Jul-13 11:09 p.m.GMT
So, after having reviewed and given feedback to all the entries we received, we think we have a pretty good idea of what we are looking for:
Metallic/Bold/Outlined "Transformation Center" Using black/blues/grays/whites Dark Background
"By Fitness Concepts" in thinner/smaller/lighter font below
FOR THE LOGO, we would like a 3 grade transformation:
Obese to chubby to slightly built/toned We need this to be unisex, so think man/humankind and NOT man. I repeat, neither a woman NOR a man - unisex.