DesignSponsor has picked a winning logo design

For $776 they received 555 design concepts from 72 designers!

  • Award 1
    1 by arturdent

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Starts:4-Jun-13 9:40 a.m. GMT

Ends:19-Jun-13 11:59 p.m. GMT


Award 1: $776, was awarded to arturdent


JPG, Vector EPS


Preview: crowdSPRING Contract

Download all materials

or you can download one by one below:

File 1: style_examples.pdf (507.9 KB)

Uploaded on 4-Jun-13 9:27 a.m. GMT

File 2: shape_and_texture_exam... (950.3 KB)

Uploaded on 9-Jun-13 1:41 p.m. GMT

File 3: logo_ideas_6_13.png (142.5 KB)

Uploaded on 13-Jun-13 8:52 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?


What is your industry?

Software and InfoTech

What are the top 3 things you would like to communicate through your logo?

High-tech artistic creativity.

What logo styles do you like (image + text, image only, text only, etc.)

We want an image + text design OR a text only design. Image + text designs in which the image and text are quite separate (thereby also allowing the image to be used alone) are also encouraged. The name ‘AUUG’ can be upper or lower case or a mixture of the two.

Do you have any other info or links you want to share?

The brand name 'auug' refers to the term 'augment', in the sense of augmenting artistic expression and creativity via innovative technology.

We like designs that are abstract, geometric, minimalist, and elegant. To provide some style examples had a look at what was available at graphic river and picked out the ones we preferred (see attached pdf). Note that we DO NOT own or want to copy/adapt these style example designs AND we are definitely open to ideas that are quite different to them. Surprise us!

Multi-color, single color, and black/white designs are all encouraged, but we will favour designs that are also capable of being adapted to a single color design (e.g. black) for specific use cases.

We like modern, simple, and elegant fonts and expect that something sans serif will probably work best.

We will give lots of feedback and guidance on submissions!

Looking forward to being blown away by your surprising, creative, and clever ideas!

Brief updates

By crowdSPRING on 5-Jun-13 7:16 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By DesignSponsor on 5-Jun-13 7:20 a.m. GMT
We had some ideas that were inspired by the submissions thus far (see ideas_1_June_5.jpg). We are NOT set on these ideas and are very open to new ideas, and we are not convinced that an 'A' has to be in the logo. Looking forward to seeing additional ideas!
By crowdSPRING on 7-Jun-13 9:19 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By DesignSponsor on 7-Jun-13 9:35 a.m. GMT
We want to avoid using music notation in the logo, as viewers may think the products are related to reading or creating music notation. Thanks!
By DesignSponsor on 7-Jun-13 9:43 a.m. GMT
We would like to broaden the scope to include image-only designs as well as image plus text designs.

We would prefer NOT to receive any more text only designs, however we still will be considering all the great text only designs that have already been submitted.

By crowdSPRING on 9-Jun-13 1:41 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By DesignSponsor on 9-Jun-13 1:58 p.m. GMT
For designers still coming up with ideas we have included some shapes and texture examples that we like, elements of which could possibly be incorporated into logo designs. Please see the uploaded file: 'shape_and_texture_examples_test.png'
By crowdSPRING on 13-Jun-13 8:52 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By DesignSponsor on 13-Jun-13 9:17 a.m. GMT
We have received some great proposals for this project and would like to receive additional proposals from a broader range of creatives.

To achieve this we have extended the deadline by 7 days and INCREASED the award amount to $500!

Please take note of the new and previously uploaded materials for guiding or providing inspiration for new proposals.

We are still interested in receiving proposals that are completely different to what has been submitted thus far, as well as refinements to the best proposals.

Looking forward to seeing more proposals!
By DesignSponsor on 13-Jun-13 10:46 a.m. GMT
We would like to remind creatives regarding our update on June 7:

Please DO NOT submit any more TEXT ONLY designs :-)

We would also like to draw your attention to ideas in 'logo_ideas_6_13.png' which are welcome to develop further, or be inspired by, or ignore :-).

By DesignSponsor on 13-Jun-13 4:41 p.m. GMT
DESIGN CONCEPT- Further explanation:

With the concept of 'augment', we are looking for a connection between or mixing of organic forms (representing human expression) and artificial forms (representing technology). Good examples of designs that capture this are proposals 81 and 118. We also favour solid forms that can work well at different scales and in single colors.
By DesignSponsor on 26-Jun-13 12:24 p.m. GMT
Thanks to all creatives for your fantastic proposals. Due to the very high number of entries (>550!) and our current workload we ask for your patience as we need more time to properly review your proposals, and we aim to pick a winner prior to July 3. Thanks again!