thechiverules has picked a winning logo design

For $1000 they received 789 design concepts from 364 designers!

  • Award 1
    Keep Calm and BEER. by offdutygnome

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Starts:25-Apr-13 12:25 a.m. GMT

Ends:4-May-13 12:25 a.m. GMT


Award 1: $1000, was awarded to offduty...


JPG, Vector EPS, Layered PSD, AI (vector based)


Preview: crowdSPRING Contract


File 1: KCCO-beerLabels-Black-... (2.2 MB)

Uploaded on 25-Apr-13 12:23 a.m. GMT

Creative brief

What is the exact name you would like in your logo?


What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

- Simplicity
- Legitimacy in a highly competitive craft beer market
- Community/Family

What logo styles do you like (image + text, image only, text only, etc.)

image + text or text only

Do you have any other info or links you want to share?

theCHIVE is proud to announce the launch of our craft beer line of damn good beers and we need a damn good logo to back it up. We have spent the past year formulating some of the best beers we have ever got drunk on. Our emphasis is on creating quality, approachable beers. The first 4 brews we are launching are: Gold Lager, Black Lager, Amber Ale, and White Wit. (see attached graphic)
The beer will be called KCCO and the brewery will be called Resignation Brewery.

The KCCO logos have been designed and all we need now is the mothership logo, Resignation Brewery.

Here's some notes to keep in mind when designing the logo:

- Logo must translate to marketing materials and merchandising such as mirrors, neon signs, flags, coasters, glasses, etc.
- Logo must present well on white background -be bold
- We are not interested in having much, if any association with brand. A wink and a nod in theCHIVE's direction can be included, but nothing overtly associated with the website.

Here is a website to get your creative juices flowing: