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uMedia is a film studio that employs 120 core staff based in Brussels and London, and has produced 170 films to date, representing $1bn of production expenditure. Created in 2004, we encompass 5 activities: fundraising, production, VFX, international sales & distribution.
uMedia’s current logo is completely outdated and needs a total redesign. It’s too old, too nice and too corporate. We only want to keep one thing: the name uMedia.
PREREQUISITES 1. strong personality but not too serious 2. acceptable by the film industry but still a little “shifted” & different 3. international scope
Logo : EMOTION & INNOVATION
• no nonsense: efficiency, clean desk, highly technological • 1 logo and only 1 (previous business units become different services) • strong to energise screen in 3D (dynamic, great in animation) • triggers sense of sensuality or humour…. • seduces, is well accepted and.. is different altogether! • joy, happiness, feel good • anti-gloominess • authentic and pure • bringing back the essence • positive state of mind • induces a smile, a feeling of well being • passion translated in triggering pictogram next to name/wording • pictogram : enhance communication by an additional, strong graphic element . Ex: rich, juicy, delicious.. fruit? pink strawberry in the shape of a heart? but danger of any additional pictogram : must absolutely not be linked in any way or another to an existing image in the film business.. or to any sector within in (ex: children movies); must be strong enough to live on its own very soon and still be associated to brand name spontaneously;
• pleasure in life • avoid: cold design, 100% technicity (in the film business technology is just a • tool to share emotion, not the end product as such) • get rid of the corporate, financial image • awakens positive feelings of an international audience (he film industry) • must work in very huge applications (street banners, movie theatre screens,…) • must work in black and white • Ok on the concept of a dynamic (changing) colour pattern • highly qualitative global look and feel • Ok for mixture of different fonts • don’t use capitals anymore, only tiny letters • not the u nor the M of uMedia are important; but the i (internet and technicity) • colours • avoid green (bad luck in film world) • red is efficient
There is a new deadline for your logo proposals!
We just wanted to let you know that the buyer in this project has not chosen a winner so we're going to close the project. Please know that we've made repeated attempts to contact them by phone and email but were unable to reach them.
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Thanks so much for participating and see you around the site,