mauriciocarv... has picked a winning logo design

For $350 they received 410 design concepts from 57 designers!

  • Award 1
    Claria (3) by Goodgrapher_Studio

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Starts:22-Feb-13 11:52 p.m. GMT

Ends:17-Mar-13 5:22 p.m. GMT


Award 1: $350, was awarded to Goodgra...


JPG, Vector EPS


Preview: crowdSPRING Contract


File 1: Logo_Briefing_-_BS.txt (1.4 KB)

Uploaded on 22-Feb-13 4:53 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

"" or "bom seguro" or "bom seguro.", without the quotes.

What is your industry?

Financial Services

What are the top 3 things you would like to communicate through your logo?

The logo should communicate trust that we will offer our customers a fair deal - it shouldn´t look expensive, howerver.
It should communicate easy to use, for we will offer an easier and quicker way for them to get insurance.
It should be friendly, for we intend to communicate in a personal and friendly way with our customers.

What logo styles do you like (image + text, image only, text only, etc.)

We currently are thinking more of a text only logo or with very simple graphics, such as amazon, esurance, allianz, or itaú. So good typography is king. Nothing too fancy, and perhaps some tweaking on the typography to give it something unique.

Do you have any other info or links you want to share?

We have currently a very early landing page sketch on this address: , which uses the current logo prototype.

Brief updates

By mauriciocarvalho on 25-Feb-13 5:15 p.m. GMT
We would like to see all new submissions using the wording :

Please try to keep the bomseguro part very readable and the .com part not with the same weight.

You can use lowercase, upper case or however you think it will help communicate trust, protection, friendliness and easiness.
By mauriciocarvalho on 26-Feb-13 10:44 a.m. GMT
Please, when doing a new submission, try to first focus on getting the typeface and any icons you want to add to enhance the trust, protection, friendliness, easiness message.

Refrain from using colors at first, we can add that at later stages.

If you must add colors, we tend to like best the main logo to be blue ( from cyan to navy blue or turquoise, we have not decided on the hue yet). As an accent color you could try gray, red, black or any color that will adequately complement the main blue tone.
By mauriciocarvalho on 27-Feb-13 8:39 p.m. GMT
If you want to use icons, try to use some easily recognizeable elements that might help to communicate our main characteristics: trust, protection, friendliness.

Some suggestions:

Umbrella, rising sun, smile, a mascot (dog, elephant, turtle)...

Be creative, come up with your own icon ideas and points of view and do a quick render, I will provide constant feedback and as many iterations as necessary to help you get your concept in a way that we feel that represents our core values.
By mauriciocarvalho on 8-Mar-13 1:53 a.m. GMT
We will need to change the name in the logo due to legal reasons. We are requiring an extension to provide you guys with a new name next week. You can still keep posting logos as the things we want to communicate still hold true, the wording will change however.

Thank you
By mauriciocarvalho on 14-Mar-13 6:34 p.m. GMT

Hi everyone, the new name is Claria. Please resubmit any entries you have with the new name. Thank hyou
By mauriciocarvalho on 15-Mar-13 5:55 p.m. GMT
Hi everyone, we have reopened this project for a couple more days so those that have not yet submitted their updated versions of the logo, can.

Thank you!