Gusto has picked a winning logo design

For $200 they received 249 design concepts from 56 designers!

  • Award 1
    1 by b4k3r0

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Starts:18-Dec-12 12:54 a.m. GMT

Ends:1-Jan-13 12:54 a.m. GMT


Award 1: $200, was awarded to b4k3r0


Tip 1: $50, was tipped to giriked...


JPG, Vector EPS, Layered PSD, AI (vector based)


Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

DG or dg

What is your industry?


What are the top 3 things you would like to communicate through your logo?

Sophisticated, advanced, innovative. This is the mark of a group of inventors that continually combine new technologies to create new products that solve challenging problems. Looking for the logo to be of a quality that might be deployed by leading fashion brands...clean, clever, sophisticated and contemporary. This will be embroidered on high-quality apparel and is intended to project an image of exclusivity almost reserved for luxury brands. A tagline might be "Luxury innovation and product development"

What logo styles do you like (image + text, image only, text only, etc.)

Looking for the letters "D" and "G" to be combined in a single symbol to be used as a logo umbrella for innovative products from robotic bars capable of producing perfect cocktails every time to advanced sports metrics enabling statistical analysis of teams and players. Looking for a symbol that will pass the test of time, conveying a sophisticated, advanced and innovative company with exceptional products.

Do you have any other info or links you want to share?

We have combined both Upper Case D and G and lower case d and g in our initial sketches. Both offer a terrific range of clever combinations. We need a refined graphics designer to bring a level of creativity and quality we do not possess to bear in creating the perfect solution.

Brief updates

By Gusto on 18-Dec-12 11:26 a.m. GMT
No need to show the tagline. It was provided merely to guide the creation of the symbol. Really looking for a symbol that is cleverly constructed from a d and g. Order is important. The D must precede the G in perception. We like concepts that imply the infinity symbol (sideways 8) adapted to a d and g... this conveys an endless source of ideas, creativity and invention. Thank you!