whisperingho... has picked a winning logo design

For $400 they received 272 design concepts from 59 designers!

  • Award 1
    WhisperingHorseWinery12 by janisa

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Starts:2-Nov-12 5:39 a.m. GMT

Ends:16-Nov-12 5:39 a.m. GMT


Award 1: $400, was awarded to janisa


JPG, Vector EPS


Preview: crowdSPRING Contract


File 1: Horse_1.jpg (106.0 KB)

Uploaded on 10-Nov-12 7:41 p.m. GMT

File 2: Horse_2_2.jpg (48.8 KB)

Uploaded on 10-Nov-12 8:31 p.m. GMT

File 3: Horse_3_1.jpg (30.0 KB)

Uploaded on 10-Nov-12 8:32 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Whispering Horse Winery

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

1. Simple/minimalist
2. Sophisticated/elegance
3. Vintage/nature inspired

What logo styles do you like (image + text, image only, text only, etc.)

We would like to see ideas with an image and text, and text only. We would like the logo to not be too literal, although the inclusion of a 'horse' or the idea of a horse in some way might be nice. We love simplicity and abstraction, while maintaining a connection with the natural world. Some example styles we like are:
1) http://pwsdesign.com/en/pwsdesign-portfolio/vit...
2) http://dustonthebottle.files.wordpress.com/2011...
3) And the Vietti logo found here: http://www.vietti.com/en/etichette_autore_viett...

Examples of horse images we like, is from the work of Deborah Butterfield: http://en.wikipedia.org/wiki/Deborah_Butterfield

What we don't want is something too literal with a picture of a horse like this:

Do you have any other info or links you want to share?

We started a blog that explains our vineyard philosophy and who we are. You can find it here: http://whisperinghorsewinery.wordpress.com/

Brief updates

By whisperinghorse on 10-Nov-12 8:45 p.m. GMT
Thanks for all the submissions. We realize that this is very much an iterative process, and after seeing your creations based upon our original directions, we have come to realize that we were stuck on something a too `static`, and `weary`, and overall a little sad looking. After some more brainstorming, we have come up with a few more directions in the hope we will find the logo we love.

We would like the logo to evoke dynamism, freedom, positivity, elegance while still maintaining an artistic and minimalist style.We are also open to some color. We have also realized that we prefer the text to be simple and modern, with `Whispering Horse` on the same line. We also want to remind you all that this will be our buisness logo, not our label, so simplicity is key here. We also prefer the image to not overshadow our text - we would like the name of our winery to also stand out, so please do not make the horse too big. Some of you are already on the right track... To help inspire you, we have uploaded some new attachments that are more in line with this vision.

We really appreciate all of your efforts, and look forward to working with you!