USInterior has picked winning logo designs

For $1750 they received 617 design concepts from 164 designers!

  • Award 1
    Variation by gdub
  • Award 2
    variations on a theme by gdub
  • Award 3
    Logo submission by Konsepts

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Starts:1-Jun-11 5:25 p.m. GMT

Ends:15-Jun-11 5:25 p.m. GMT


Award 1: $1000, was awarded to gdub

Award 2: $250, was awarded to gdub

Award 3: $250, was awarded to Konsepts

Award 4: $250, was awarded to gdub


Vector EPS, JPG


File: My Own Contract


File 1: DOI_Seal_167x165minus1... (47.5 KB)

Uploaded on 1-Jun-11 4:41 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

We’re not tied to the notion of using words in our logo. If you can say, “U.S. Department of the Interior” without text, fantastic. Otherwise, please feel free to use “U.S. Department of the Interior” as text.

Do you have any other info or links you want to share?

The U.S. Department of the Interior would like a logo for use on clothing (hats, t-shirts, jackets). Our official seal (which we are keeping - see update 4 below) has many colors (10) and is highly detailed – excellent for a seal, less so for a logo. We’re looking for a logo that is both elegant (simple) and meaningful. DOI is a cabinet-level agency with responsibility for land management, energy production, conservation, and more. The design must appeal to both our internal and external audiences.

More specifically, the logo must appeal to the 70,000 employees of Interior, as well as (in alphabetical order) cattlemen/ranchers, coal miners, conservationists, farmers, fishermen, historians, hunters, Native Americans & tribal entities, offshore oil and gas producers, recreation enthusiasts (boaters, hikers, campers) and others. We recognize that this is a lengthy list and include it for a sense of the breadth and scale of our missions.

We have included a link to our seal below. Just to be clear: this logo will not replace our seal. It should be compatible with the seal, but will need to stand on its own.

We’re not attached to particular colors, so long as they are few in number (1-3) and meaning is conveyed.
We’re also not against any colors.

Please design for use on clothing; however, if the logo works on the Web or in other media, don’t be surprised if it appears there. For example, one might imagine the logo as an element of a lower-thirds title block on a Web video.

Legal note: The winning logo design will become the property of the U.S. Department of the Interior.

What are the top 3 things you would like to communicate through your logo?

Stewardship of the land
Conservation of our natural resources
Goodness of purpose

What logo styles do you like (image + text, image only, text only, etc.)

Text only or text and image.

NOTE: This project is using a private contract. Be sure to read it.

Brief updates

By USInterior on 1-Jun-11 9:14 p.m. GMT
Legal Note 2: Federal employees should note that they are generally barred from "double-dipping" and cannot be paid for creating a logo for DOI.
By USInterior on 1-Jun-11 9:35 p.m. GMT
Legal Note 3: Please read the contract. When we pick a winner, our intent is to purchase more than just the "rights" to the logo. We get the whole thing -- lock, stock, barrel, etc. If you don't have full rights to elements of your design, that could become an issue later.

We look forward to seeing the results of your creativity and thank you for your efforts.
By USInterior on 2-Jun-11 8 p.m. GMT
Colors: Please bear in mind that we would like our logo to work well with as few colors as possible (1-3). This effort is, in part, a cost-saving measure. Our 10-color seal is expensive to reproduce, especially when embroidered on a hat or shirt, but even in print. Our forthcoming logo should be far less expensive to reproduce.
By USInterior on 2-Jun-11 8:38 p.m. GMT
Our official "buffalo" seal: In case we've been unclear, this logo-design effort is not an attempt to replace our excellent seal. However, the seal is a complex and expensive design element for hats and shirts. The logo is meant to be a simpler design and less expensive to reproduce. The "buffalo" seal will continue to adorn our letterhead, buildings, website, etc. Our hats, shirts and the like will get the logo.
By USInterior on 2-Jun-11 8:54 p.m. GMT
Seals v. Logos: This "seal" versus "logo" thing can be a little confusing. Just for clarity, here's how the U.S. Army does it.

The U.S. Army seal:
The U.S. Army logo:

Thanks again. We look forward to seeing your logo designs.
By USInterior on 5-Jul-11 2:52 p.m. GMT
The top picks from our DOI-wide survey are now in another round of internal judging, which should wrap tomorrow night. Then it's off to a final round (in committee) with the "best of the best" and we should have our three winners chosen. Expect posted results by July 15th.

Good luck!