Yasemin369 has picked a winning logo & business card design

For $389 they received 79 design concepts from 24 designers!

  • Award 1
    Logo by JohnBlaine

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Starts:15-Jun-14 3:09 p.m. GMT

Ends:24-Jun-14 3:09 p.m. GMT


Award 1: $389, was awarded to JohnBla...


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Creative brief

The buyer added updates to the brief. Read them.

Business Name

My company is called ARIES collaborations Ltd.
ARIES stands for Analysis, Research, Innovation, Education and Strategy

What do you do?

consultancy for science policy projects, development projects in education and research.
I consult on where and how to invest in science, analyse education systems in countries, I provide reports on those education systems, I help research to be commercialised, I do science outreach activities in public, I facilitate science and policy events. I prepare science policy documents for ministers.

My clients can be universities, research centres, agencies, ministries for education, science and research and Donor agencies such as the European Commission, African Development Bank etc....

What is the exact name you would like in your logo?

ARIES collaborations Ltd. I would like ARIES to be in the logo - maybe as an image and collaborations Ltd linked to the logo but written as words

You'll receive designs for biz cards, letterhead and envelopes.

I will require biz cards, letterheads and envelopes but I believe that is included in the package.

What is your industry?

Consulting and Professional Services

Describe the target audience for your logo and stationery

My target audience are universities, research centres, agencies (funding, education or research), technoparks, incubators, ministries for research and education and donor agencies such as the European Commission, African Development Bank etc.
Basically the target audience consists of: academics, decision makers in academia, policy makers, bureaucrats and business people. I work in a global context and have to be very aware of cultural differences. A logo presented in the Arab world can be perceived differently in Asia or Latin America.

What 3 things would you like to communicate to your audience through your logo and stationery?

1. High Quality Professional Services
2. Creativity - the courage to be different
3. Respect and Empathy for context

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

I would like ARIES to be an image and collaborations Ltd written as words. So a mix would be good.
It needs to show something techy in the logo but also enough creativity.
I have a PhD in Nanotechnology - so it is important people know, I know my stuff but now I link science with policy and science with public. Basically, I act as a bridge between science and policy and science and the public.

What colors do you want to see in your logo and stationery?

I would like the business cards to be black and white stripped horizontally and the logo and writing in lime green or any other colour which looks really good on the black and white background

What colors do you NOT want to see in your logo and stationery?

I would like the business cards to be black and white stripped horizontally - so any colour which does not work with that background should be avoided.

What adjectives should best describe your logo and stationery?

ARIES - analysis research innovation education and strategy

Where will your logo be used (print, website, etc.)?

website, business cards, letterheads

Do you have additional info or links you want to share?

the logo should have some kind of image element with regards to ARIES and text for collaborations Ltd.
Ideally, I would like the logo and the letter to be in the same colour as the background for the business cards will be black and white stripped.
However, it depends on the creatives suggestions.... but more than 3 colours might be too much.....
the logo could be in black, the background in black and white stripes and the letters in lime green... but this is just a suggestion...

Brief updates

By Yasemin369 on 17-Jun-14 9:59 a.m. GMT
Dear creatives,

just an update on the background, I would like it to be black and white stripped.
I mean multiple stripes.
Could you please incorporate that in the design?

Kindest Regards

By Yasemin369 on 17-Jun-14 12:08 p.m. GMT
While going through the logos which most of them are already quite close... I wanted to share more thoughts around my work environment and myself...
While I have a PhD , I am female and work in a male dominated world... sometimes I really have to prove myself .... however I am not a person who likes to pull down walls.. I prefer to open a door and be offered a seat....
Just a thought with regards to contrast... femininity and the high end science....