kathy_wen has picked a winning logo & business card design

For $333 they received 132 design concepts from 22 designers!

  • Award 1
    beeba14 by janisa

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

Find out more

Starts:2-May-14 6:29 a.m. GMT

Ends:16-May-14 6:29 a.m. GMT


Award 1: $333, was awarded to janisa




Preview: crowdSPRING Contract

Download all materials

or you can download one by one below:

File 1: Logo_Design_Creative_B... (137.6 KB)

Uploaded on 2-May-14 6:19 a.m. GMT

File 2: Screen_Shot_2014-05-14... (307.3 KB)

Uploaded on 15-May-14 3:49 a.m. GMT

File 3: Screen_Shot_2014-05-14... (287.0 KB)

Uploaded on 15-May-14 3:50 a.m. GMT

File 4: Screen_Shot_2014-05-14... (230.6 KB)

Uploaded on 15-May-14 3:52 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name


What do you do?

We design baby to toddler clothing and accessories. Our main distribution channel will be online. So the logo needs to be differentiated while can easily be recognized and remembered. Think of iconic brand logos such as those of Amazon, Nike, Apple Computer, etc.

We sell premium quality clothing designed with full functionality and versatility in mind. We make the clothing accessible to the main public, so the clothes will be sold at an affordable price point. Therefore, the logo needs to conjure this sense of “affordable luxury”.

What is the exact name you would like in your logo?


You'll receive designs for biz cards, letterhead and envelopes.

Utilize logo on stationary designs. Business Cards should be enabled for standard US size (i.e. Standard cut size: 89 × 51 mm (3.5 × 2 in)

What is your industry?


Describe the target audience for your logo and stationery

Busy Moms who have young children and who prefer shopping online.

What 3 things would you like to communicate to your audience through your logo and stationery?

We hope to build an emotional connection with people who choose to purchase our clothing. So the logo needs also to evoke emotions and capture people’s imagination.

1. Affordable luxury – premium quality but offered at approachable price points
2. Whimsical – evoke feeling of vast imagination and convey uniqueness that BeebaBaby products possess
3. Simplicity – clothing that is functional yet the designs are deceivingly uncomplicated

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

Open to artistic interpretation. We really like the logos from the following companies/websites. Also please see attached file.

http://toobydoo.com/ -- Simple sophistication
http://www.bibaloo.com/ - whimsical and fun
https://www.google.com/ -- Fun,vibrant colors
amazon.com - Simple, communicates what the brand stands for - Happiness

What colors do you want to see in your logo and stationery?

Open to ideas, but should adhere to the three Logo goals above.

What colors do you NOT want to see in your logo and stationery?

Do NOT want Strictly pink or strictly blue as the products we sell are for both boys and girls.

What adjectives should best describe your logo and stationery?

Same goals as for the logo

Where will your logo be used (print, website, etc.)?

Website, business cards, stationary

Do you have additional info or links you want to share?

See attached file

Brief updates

By kathy_wen on 3-May-14 11:37 p.m. GMT
Many creatives utilized and played on the word "bee". However, we would rather like to see other logo applications. The animal bee was not part of our branding. Please submit future creatives without bee designs. Appreciate your great work!
By kathy_wen on 4-May-14 12:17 a.m. GMT
Many of you have submitted logos that are very aesthetically pleasing. We have provided this one comment to many creatives and thought it would be a good idea to share it with everyone. Best brands and logos are those that provoke thoughts and therefore deeper emotions. Our branding is all about enabling mothers expressing this unselfish love they have for their babies by clothing them in the very best. With your artistic creatives, we hope to see you "explore" this branding story and immerse it into your creative story. We appreciate your great work. Thank you!! Many of our employees are new moms. Hope your work can truly move them! Best!
By kathy_wen on 4-May-14 6:26 a.m. GMT
One last note, could everyone add the tagline "Kid's Fashion is our Passion" to the logo design? Let us know if that works. In other words, hope it is not overly long. Thanks a ton!
By crowdSPRING on 15-May-14 3:49 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By crowdSPRING on 15-May-14 3:50 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
By crowdSPRING on 15-May-14 3:52 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.