ostkind has picked a winning logo & business card design

For $600 they received 167 design concepts from 25 designers!

  • Award 1
    smart 03 by hewid

Over 40,000 of the world's best entrepreneurs and small businesses trust crowdSPRING with custom logo design, web design and writing services. 96% of them recommend that you try us too.

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Starts:28-Feb-12 8 p.m. GMT

Ends:19-Mar-12 11:59 p.m. GMT


Award 1: $600, was awarded to hewid


JPG, Vector EPS


Preview: crowdSPRING Contract


There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Smart Comercio do Pecas Automotivas e Pneus, Ltda.

What do you do?

We are a new Brazilian e-commerce website focused on tires, car parts and car accessories.

What is the exact name you would like in your logo?

SmartPneus (pneus means tires in Portuguese!)

You'll receive designs for biz cards, letterhead and envelopes.

Black and white version needed for prints like invoices. Stationary should be accompanied by basic corporate visual identity manual, including colour palettes, typefaces, basic design instructions etc. It should be applicable for both the website and prints.

What is your industry?

E-Commerce company which sells car tires, car parts and accessories (tuning) also for trucks and motorbikes

Describe the target audience for your logo and stationery

Our target users are car owners and, to lesser extent, truck and motorbike owners, from 20 to 45 years old. In Brazil, cars are expensive and loved by their owners. Brazilians are used to buy tires and car parts in their trusted garages. SmartPneus will bring a innovative way for them to buy a wider variety of products online for a cheaper price, then have the service delivered efficiently.

What 3 things would you like to communicate to your audience through your logo and stationery?

- Innovative
- Efficiency
- Smartness

What logo and stationery styles do you like (text only, image only, text and image, etc.)?

- Image+text
- Max. 3 colours, better two
- We need logo versions for both light and dark backgrounds

What colors do you want to see in your logo and stationery?

open to your ideas :)

What colors do you NOT want to see in your logo and stationery?

open to your ideas :)

What adjectives should best describe your logo and stationery?

- Simple
- Bold
- Serious, but not too serious.

Where will your logo be used (print, website, etc.)?

- Website
- Emails
- Print - invoices, promotional flyers
- Packing

Do you have additional info or links you want to share?

The logo will be used for several online shops like for tires (SmartPneus - smartpneus.com.br) and for spare parts for cars (SmartAutopecas - smartautopecas.com.br or SmartGaragem - smartgaragem.com.br) as well as for tuning (SmartTuning - smarttuning.com.br)
As the Logo will be used for several web pages from the same group with the same corporate identity, we would like to see a kind of a graphic separation between the two words that contains the logo. Could be done by colour or font. The main brand is Smart with different sub-brands, as we are going to have different websites selling different kinds of car parts. For instance:
SmartPneus (pneus means tires in Portuguese)
SmartAutope├žas (auto-pe├žas means car parts in Portuguese)
SmartOficinas (oficina means garage in Portuguese)
SmartTuning (tuning means tuning in Portuguese!)

Brief updates

By ostkind on 3-Mar-12 2:39 p.m. GMT

as we are a company that belongs the automotive industry and of course we are looking for styles related to the automotive sector. Please study a bit logos from bigger brands for car parts like sparkplugs, filters, oil or tire manufacturers. Looking for new ideas. :-)
By ostkind on 9-Mar-12 8:28 p.m. GMT
We feel like there is more out there :-)
By ostkind on 9-Mar-12 8:32 p.m. GMT
Guys, maybe you can start playing a bit with the font type, especially for the word Smart. You can also try to integrate the image with the word or words. We are looking for fresh ideas :-)