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Starts:23-Jan-14 3:57 a.m. GMT
Ends:6-Feb-14 3:57 a.m. GMT
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File 1: Brand_Pyramid_1.pdf (487.1 KB)
Uploaded on 23-Jan-14 3:40 a.m. GMT
Community Wellness Inc.
Massage Therapy Centre
The purpose of Community Wellness is to operate a financially successful massage therapy centre as a funding mechanism to accomplish our social mission, which is to educate and mentor underprivileged youth in local and global communities in partnership with non-profit charitable organizations.
Community Wellness is Edmonton’s first and only massage therapy centre social enterprise. A social enterprise is a business enterprise that donates its profit to support charity and social good. We donate 100% of our net profit to support our community.
Primary Logo: "Community Wellness"; Secondary Logo: "Community Wellness - Massage Therapy Centre"
Please design both our primary and secondary logos for our visual identity. Also, please include our tag line "be well", where possible.
The target audience of Community Wellness are:
1. Customers that receive our wholistic health treatments,
2. Partners, such as non-profit charitable organizations, that we work with in providing
funding for their social and educational programs, and
3. Beneficiaries that receive assistance in the form of educational and mentorship
programs, scholarships, etc.
1. Customers: Our target customers are socially mindful individuals that are committed to
taking care of their physical, mental and/or spiritual health. Our target neighborhoods that are
in close geographic proximity to Community Wellness earn an average household income of
$80,000 per year or greater. Our target audience also has health benefits that allow them to
spend on various health treatments. This includes government employees, civil servants,
corporate employees, etc. Our social mission of educating underprivileged youth will resonate
well with many parents. Some of our guests will also be people that live and work in our
surrounding neighborhoods and are shopping on the growing 124th street business community.
Many guests seeking Thai massage therapy are athletic males. Many guests seeking deep
tissue massage therapy are females, although some males receive these treatments.
2. Partners: Our target partners are established non-profit charitable groups whose
mission is similar to our social mission, or who may have a specific group or program that
aligns with our cause. These may be organizations like the Boys & Girls Club, Literacy
Without Borders, Free the Children, Plan Canada, Oilers Foundation, YMCA, iHuman, Boyle
Street Education Centre, etc.
3. Beneficiaries: Our target beneficiaries are underprivileged youth that live in Edmonton
or in other communities around the world. By underprivileged, we are referring to youth that
lack the basic necessities of life and/or education, either through economic inequality, class
discrimination or relative deprivation.
Our customers’ experience is rewarding from beginning to end. From the time they first enter our warm, modern space, they will be greeted by our compassionate staff that will improve their wholistic health. Our staff are committed to supporting our social mission, which resonates in the quality of their treatments. We create a relaxing, comfortable atmosphere to help alleviate their pain and stress. They will leave feeling physically good about themselves and their health, while also socially good about helping others.
Our brand resonates a positive feeling that inspires others to be socially conscious, in a warm and professional manner. We want our guests to feel a strong connection to our vision, to our therapists and to each other. Our name implies that we are all part of a shared community. Positive, Inspiring, Professional, Socially Conscientious, Trustworthy.
Mostly image that articulates our brand, with some text for the primary and secondary brand, as well as our tag line.
Primary Logo: "Community Wellness";
Secondary Logo: "Community Wellness - Massage Therapy Centre";
Tag Line: "Be Well".
Warm, relaxing and natural colors that make people think of nature and earthy tones. Our wall colors are earthy tones, almost sand color. Our primary wall is natural slate tile with various shades of brown.
We would like our logo to complement these colors, but not be too similar, or they'll blend in.
We are leaving this open for the creative designer.
Positive, Inspiring, Professional, Socially Conscientious, Trustworthy, Relaxing, Natural, Organic.
Website, print, social media and everywhere else.
Please design various logo options for each of these marketing materials.
We really like the design work by:
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