• Assured$250
  • Entries50
  • Creatives12

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Background

Industry

Food & Beverage

About Your Company

The Whiskey Room is our new prohibition era bar and lounge specializing in all things bourbon, whiskey, and craft cocktails to be paired with a menu of smoked, grilled, and charred flavors that all have an affinity for whiskey and bourbon. Target audience is young professionals and adults seeking a refined speakeasy style lounge experience.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Clothing

  • Outdoor

  • Signage

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • Serif

  • Block Serif

  • No Preference

Colors to Explore

Grey

Designer

Logo Text

WHISKEY ROOM AT CHARBAR CO

Vision

PROHIBITION ERA, SPEAKEASY STYLE

Social Networks
  • Facebook

  • Instagram

Top 3 Things

PROHIBITION ERA, BOURBON, CLASSY

Social Media Asset Needs

COVER PHOTOS, PROFILE PHOTOS, STORY PHOTOS, GENERAL INFO, STORY PHOTO FILTERS, SOCIAL SIGNUP FORM, WEBSITE, EVENT BANNER

Additional Info

Charbar Co's addition of the Whiskey Room is an unconventional duo that upends the traditional speakeasy concept: an intimate contemporary lounge concealed behind the facade of a cheery, burger shop. Together, they’re a juxtaposition of light and dark, elegance and funkyness, personal and playful. Stepping into the book case doorway between Whiskey Room and Charbar, the visitor experiences an extreme contrast in environment. From Charbar's fun, lighthearted feel, the bright colours and lighting—within a few steps, these elements segue into a mysterious space with warm, muted lighting and the murmurs of bar patrons to invite further curiosity. Following the camouflaged bookcase door, the patron is presented with more visual cues of the traditional speakeasy: elaborate displays of bottles of liquor, a blend of dark and dim, plus a motley crew of furniture pieces that hints at the evanescence of these establishments as they were in the past. Continuing the play on eras and expectations, we integrated a number of contemporary intrusions throughout Whiskey Room. The first of these is a striking copper drop ceiling: an array of copper squares cascading towards the floors creates a mysterious allure for guests to further explore the the depths of the space. We also created two installations featuring bottles of liquor. The first is a floor-to-ceiling shelving unit standing right next to the entrance, with a 10' x 8' display of whiskey bottles that has a built-in spotlight on bottles to illuminate the amber glow of the liquid inside. The second is a the whiskey bar itself, a full wall installation featuring rows of bottles that take center stage—like the speakeasy itself, the backbar is dimly lit to show the silhouetess and the outline of the whiskey bottle shapes to give the viewer an artsy display

The rest of the space is designed to feel private and personal. Lighting is kept minimal and muted, with several base points throughout the venue each emitting a warm glow of light that bounces off one another. The most prominent of these is the copper lighting arrangement in the inside of the drop ceiling, which diffuses subtle amber light from the overhead. This light reflects off of the cascading copper tiles on the other end of Whiskey Room, creating an overall glowing effect that lifts the conventionally imposing feeling of low ceilings.

Led lights against the slanted mirrored backdrops running parrallel down the space on top of the distressed walls reflect the patrons, creating an illusion of depth that makes the wall seem to disappear and enlarge the long and narrow space.

To add to the warm, cozy feel of the venue, we created partitions in the seating area that transition with natural ease. Looking from the right side to the left of the venue, and then back to front the heights of the seats and table surfaces are lowered, raised, and lowered again in increments to create a dynamic landscape within a compact, enclosed space.The ambiance will provide a prohibition era atmosphere and capture the warm, rustic feel of an upscale saloon from the turn of the century with the staple distressed brick walls, and diml lighting showcasing a copper ceiling to the hidden secret bookcase entrance from nieghboring restaurant Charbar Co. coupled with the antique light fixtures, wall moldings, stained wood, vintage mirrors, all evoke an older, more dapper era of drinking, with the first impression of the disguised entryway lending the affair the thrill of the illicit... Whiskey Room will feature of 100 whiskeys and bourbons, with a bourbon club, and nightly music featuring jazz era musical playlist with a modern twist.

Materials

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Last updated 07/26/2018 5:40pm
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