About Your Company
My company is based in Australia, I have a brand called Just Country which sells apparel and headwear to rural consumers through retail outlets, corporate uniforms and DTC www.justcountry.com.au ; Target Audience is country people aged between 15 to 65 these consumers work on cattle ranches in the remote outback of Australia and on their down time love rodeos and country music festivals they drive pick ups and trucks, they work hard and play hard, they also love fishing, camping and the outdoors, they love horse sports.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
"Just Country" and some logos with our tagline "The Gear For Out Here"
Looking for a logo text + icon that can be seperated and used together that resonates with our consumer base, has meaning to them, I don't want to see a lot of bulls horns logo's in my opinion they have been over done ; the icon can be a play on the letters JC but would also like to see icons that resonate with our consumer base, the icons can be modern or classic, some that include our tagline and some that don't
Top 3 Things
Country Life ; Logo that has great "sale-a-bility" ; strength ;
www.greatnorthernbrewing.com -- this is Australia's largest selling beer brand and extremely popular with country people their tagline is "The Beer From Up Here" which is fantastic is they can literally put any image behind the logo and tagline and it works ; that's why we went with "The Gear For Out Here" as the same applies to what we can do ; other competitors that are really firing in our Australian market are www.ringerswestern.com this company has done an amazing job with social media and resonating with country people ; www.rmwilliams.com.au this company is Australias largest selling rural brand but is my opinion a bit old ; www.rbsellars.com.au is popular with rural people and huge in the rural uniform business ;