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About Your Company
We sell mineral specimens, gemstones, and fine jewelry on a shopify website, with instagram and facebook as marketing. Part of our brand identity is that we're based out of portland, oregon/the northwest united states (think mountains, pine trees, portland bridges, the cascade mountains, cascading waterfalls). Our website has a dark background to make the color of the crystals in the photos stand out. Our products range from $10 to +$500 with average purchase around $30. Our audience is both young, hippy, psychedelic, metaphysic people and older people buying mineral specimens and fine jewelry, as well as professional and amateur jewellers buying crystals and gemstones for their work. I'd like the logo to include the tourmaline atomic structure (see attached files).
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Cascade Art and Gem
Clean, not pretencious, a little trippy/psychedelic but still professional
Top 3 Things
Crystals, Intriguing, Professional
I want our branding to be a small time local boutique shop feel that appeals to all genders. Modern, trustworthy, and friendly. Not corporate or old fashioned. One of the files I attached is our current logo incorporating the tourmaline atomic structure, it's okay to do something similar to it but please feel free to do something completely different also.