About Your Company
JEENGER is a Fashion Tech Startup with its first product - the SmartPostureT-Shirt.
Smart Posture t-shirt has sensors that track your posture and remind you to stay upright. Innovative technology of conductive ink and a comfort of a regular t-shirt make posture tracking much better than available competition and make it a great user experience.
The company mission is promoting and facilitating healthy living by inventing and implementing easy solutions to common health problems, in particular, caused by sedentary lifestyle.
We strongly believe that this product can make critical contributions to public health - by preventing and easing back pain, which is a major health problem. Yet, our marketing efforts (and the message a logo convey) should appeal not to rational part of customers' brains - "you need this product" - but to emotional one - "you want this product".
The logo should project happiness, active lifestyle and trust.
Our target audience - men and women 25-45yo, not necesserily athletes but conscious about their health. Early adopters of fashiontech accessories.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
International (we target the US, Europe, and China), related to fashion, lifestyle, and technology
Top 3 Things
Happiness, health, technology
The color to be used in a logo - PANTONE 17-1564 Fiesta. For the website and social media graphics a complementary color (s) could be light grey-blue (please provide a pantone number which you use).
Our main competitors: Lumolift, Upright, Percko, IntelliSkin, BetterBack
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