Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented designers created dozens of unique designs.
In a typical Logo & Social Media Assets project on crowdspring, many professional designers submit dozens of custom designs based on your brief.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Get a free, no obligation design consultation3.The client picked the winning design and received final files.
After collaborating with multiple designers, the client picked their favorite design, reviewed proofs, requested and received tweaks, and approved final files. The client received high resolution final design files and a signed intellectual property agreement giving the client full ownership to the design.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
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Background
Industry
Education
About Your Company
We are a cutting edge elearning company, building online communities, that use DATA, to create custom EDUCATION flightpaths, in several industries, to accelerate performance.
These COMMUNITIES we call SUPERHIVES and our job is to help our learners accelerate their busines growth using our online education and resources.
Our target audieces are professionals, adults, in industries like insurance (Cyber Insurance Superhive), real estate (Real Estate Superhive), healthcare (Apitherapy Superhive) etc.
HIVES and ACCELERATION need to be your key imagery / concept. HIVES represent an ecosystem supporting a thriving community designed specifically to nurture and foster the health and productivity of its’ members. We are inspired by this concept to build crowdsourced, data driven, learning focussed, Superhives to learn best-in-class metrics from their peers to ACCELERATE our Users to next level business performance.
“No creature on earth is better known for their agility, strength in numbers, and immunity support than the common honeybee and honey itself. These attributes represent our core values - our goal is to create Superhives supporting Superbees to help all our learners withstand current and future conditions – to be agile, immune and to thrive…and to harness the collective knowledge together. More participation creates better data, more accurate recommendations and faster results for everyone.” Sabine Steinbrecher, Chief Hivebuilder
Social responsibility is important ot us - all of our Superhive projects will support the building and maintenace of real bees, real hives on a real honey farm!!
Execution
Logo Usage
Screen / Digital
Print
Preferred Logo Style
No Preference
Adjectives
Colors to Explore
Designer
Logo Text
Real Estate
Superhive
Accelerated Learning
notes:
1. real estate: this will change from one site or community to the next ie real estate, cyber insurance etc...
2. superhive: this is our core brand so should be most bold
3. this is our tagline. prefer in logo if it works but open to using in other ways if better for design
Vision
Want:
- Depth or 3D
- Hive community and Acceleration are the key factors to communicate
- style: prefer cool, edgy, engaging, fun, hip, easy to understand what we are doing, eye catching, fresh
- Easy to animate
- Must have a style we can pull through to website, emails, Avatars, Icons, badges, elearning course design ...
- Ok elements to consider are a hive, rocket, flighpath, planet, super (as in superhero'ish) imagery, (with very limited use of honeycomb shape, bees and/or data imagery). BUT PLEASE DO NOT LIMIT YOURSELF)
Don't want:
Real estate images, boring, corporate, flat, obscure, too cute
Top 3 Things
Acceleration, Community (hive), Cool/Edgy
Social Media Asset Needs
Our social media and marketing in general will be focussed on:
1. what our data tells us: ie data tidbits like "did you know 78% of successful agents have more than 3 designations" 2. case studies - best and worst case microlearning modules with tiny scenarios done in an engaging and animated fashion. ie two avatars/characters in our style having a quick little discussion or one presenting their great stroy of what worked for them or a horror story of what didn't work for them.
3. our characters/avatars in our style announcing new courses, new features, new rewards (gamification element), new perks, new partners ...
- all three should be bold, engaging, cool, fun, and matching our style.
- we hope to animate some of these characters as well
- consider superbees, superhives, rockets etc (pls be creatvie) as icons, avatars, characters etc
Site level we will be using same logo, design and characters and also using this design direction to create our site gamification - so badges, icons, points, certificates, perks, leaderboards, etc. as our users work their way up our flightpath from Drone, to Beast, to SuperBee, MasterBee, etc ... (TBD)
Additional Info
Prefer to leave the creative next step to the designers at this point
For file delivery: needs to be in vector format please (ai, eps, pdf, svg).
any images: pls delivery in 72ppi is minimum, resolution should be over 1024x768 at least (depending on the aspect ratio)
Materials
Contract
Files
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