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Food & Beverage
About Your Company
Phat Bob's Saloon and Eatery at Big Swede's Resort is a bar, restuarnat and seasonal resort on a large recreational lake in Northwest Wisconsin. We are purchasing the 55 year old business that was Big Swede's Resort. We are purchasing all rights to Big Swede's - logo's, website domain etc. However we want to rebrand the bar/restaurant to allow a relaunch of it and let patrons know it's under new ownership/management. Phat Bobs is located on the lakeshore and serves guests arriving by boat, snowmobile, utility vehicles, season long campers, and vehicles. We are located on a busy highway with great visibility from the road. The feel we are going for is: lakeside comfort with a little redneck or pirate thrown in.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Phat Bob's - (possibly) Eat, Drink, Laugh, repeat
We've thought replacing the 'o' in "Bob's" with a round white and red fishing bobber might work - the bar is on a busy recreational and fishing lake.
Top 3 Things
Comfort, Lake, Fun
Currently the feel in the bar is northwoods pine - light wood everywhere. We will be modifying using barnboard "whitewashed" with a blue (see example) and tin - a comfy, slightly "redneck" feel tied to the lake. We'll be keeping the iconic pine bar top, putting barnboard and tin below and breaking up all the pine walls with tin and bluewashed barnbard. Added Phat Bob's.png to show possible use of a bobber. (not necessarily to show potential logo). We thought maybe using bluewashed barnboard to fill in the letters of the logo might work. Maybe it looks better stacked - Phat over Bob's ?