Publishing & Media
About Your Company
Misadventures in Entrepreneuring is a project to showcase real and relatable entrepreneur role models to tell their stories about the beautiful but also bumpy adventure of being an entrepreneur. Our aim is to inspire, enable and impact the lives of as many entrepreneurs as possible by highlighting what it really means to walk in the shoes of an entrepreneur daily. Whether this is reaching entrepreneurs at a distance through our upcoming book, showcasing real and relatable conversations with ordinary people doing extraordinary things via our podcast, or to promote a tailored approach of 1-2-1 coaching with us, having worked with over 4000 entrepreneurs over the last 7 years - and been on the journey ourselves. Our aim is to fuel entrepreneurs with the right psychological toolkit to stop, start or continue taking action in the direction of their goals - and overcome their inevitable misadventures... preferably with their sense of humour still in tact.
Screen / Digital
Preferred Logo Style
Image + Text
Colors to Explore
Misadventures in Entrepreneuring
Our business is about misadventures which is essentially about going on an adventure and it not neccesarily working out the way you planned, but instead opening up a whole new world of possibility to have an adventure. We really like the classical adventure style logos but without the mountains, tents or pickaxes. We'd like a slightly more modern take on something like that, adapted to the fact that it is designed to be for entrepreneurs. Eventually we'd like to take this into a book cover and a cover for our podcast and we think this will really stand out amongst really boring looking business books. We're also keen on the vintage adventure logo colours, mostly sunset/nature colours with deep red, deep orange and yellow, deep pink or purple and sometimes natural or vintage blues and greens. But a combination of those. It's going to be difficult to incorporate any imagery relating to entrepreneurs and we wouldnt want a stereotypical light bulb, but we're open to suggestion. We really like the text style logo from Goodnight Strories for Rebel Girls.
Top 3 Things
(Mis)adventurous - A break from the norm in this category and a play on failure being a adventure.
Relatable and approachable - for entrepreneurs, by entrepreneurs, with the entrepreneurs at the heart
Real and honest - the truth about what it's really like without all the shiny polished silicon valley bullshit.
Our audience is on their own adventure running a business, they’re very serious about the problem they’re trying to solve but playful with it. They are business founding boomers from around the world. They are likely to have at least one child. They are time poor as they are juggling plates and put the majority of their time into running their business. They love learning about the area of business they are in but also and more inportantly about themselves. They would like to devote more time to their development as a business owner but are not sure where to start. They are a bit bewildered about the stage they are at so they are seeking help confidentially or looking online for others in the same position. They self develop by reading books, or the more time poor listen to podcasts. They are fed up listening to success strories from Richard Brandson and would really like to hear from other entrepreneurs at the same stage and get some reassurance that exactly where they're at (maybe the bottom of a ravine rather than on top of a mountain today) is a-ok.
Our brand voice is comforting and empathetic. One that people say ‘oh gosh that happened to me too’. It’s simple straightforward relatable language using emotions and feeling to make our points. We speak honestly and often very openly and encourage that in others. We can empathise because we've been there, but also because we're still there! We want them to know they're not alone.
I have attached a file containg pretty much every adventure logo ever created. I have colour coded them but our current preference is page one with the vintage sunset colour schemes. I dont think we'd go down the vintage orange tent colour solely because it's been done to death. I (think) I like the idea of using a more modern font but integrating it to a more classic style but that could be a terrible idea... I've attached a bunch of other ideas on the supplementary information too!