Bevvy Fix Branding

Food & Beverage

Bevvy Fix

BRAND STATEMENT:
Bevvy Fix is a custom, craft beverage and cocktail brand whose mission is to provide delicious, innovative, made-to-order, fresh drinks for any gathering. From weddings to private parties to intimate dinner parties or just a good old fashion night in, Bevvy Fix can provide a unique option to your standard beer and wine selection and manage all the heavy lifting so you and your guests can simply pour and enjoy.

BACKGROUND:
Bevvy Fix’s founder and chief beverage officer, Bridgett Fix loves a party. Particularly one with tasty food and drink. She started creating large-format cocktails for her parties as a way to best manage the bar when hosting and found her friends requesting her to bring her cocktails to their parties as well. From boats to parks to in-home parties and even hand-delivered cocktail to-go packages, Bridgett discovered people loved a made-to-order beverage for their gathering or even on an odd Tuesday and created Bevvy Fix. Consumers have the option to work with Bevvy Fix to create their own cocktail for their occasion or choose from one of their popular offerings such as Spicy Cucumber & Mint Margaritas, Pamplemousse & Thyme Gin Gimlets, Blackberry & Basil Vodka Smashes, Beeswax infused Old Fashioneds and other seasonal and holiday-themed spirits, whichever you choose will be made with fresh, quality ingredients and spirits. Bevvy Fix offers both ready -to-go variations with spirits incorporated or alcohol-free versions where you can add your own or drink as is, it truly satisfies your bevvy fix.

GOAL:
1. Create a brand identity that reflects our commitment to cocktails made from fresh, all-natural fruits, vegetables and sweeteners paired with top-of-the line spirits. No artificial syrups, colours, or sweeteners.
2. Build awareness and a loyal, repeat customer base who helps us extend our reach through customer referrals and word of mouth.

OPPORTUNITY:
While the current environment limits larger celebrations people are still looking for ways to celebrate at home and create special events. Bevvy Fix can add to the in-home celebration with large format cocktails to serve a large or small group. With fresh, pre-made cocktails, 100% customizable hosts can enjoy their time with their guests without the task of stacking the bar, mixing on the fly and the mess that comes with it.

CHALLENGE:
Many bars and restaurants have started creating their own to-go cocktail kits and beverages that have more brand recognition and expertise. Our challenge is to break-thru the competition by offering a price competitive option that is customized, approachable and unique.

TARGET AUDIENCE:
Basically, anyone over 21 years old but more specifically brides and grooms planning his and hers cocktail options for their weddings and host & hostesses who appreciate a fine cocktail, and would like to add to their beer and wine offerings when entertaining but want to avoid the full-open bar, mixing on the fly and the hassle that comes with it.

DISTRIBUTION PLAN:
Start with a grassroots release via friends in Chicago and use social media to extend reach and exposure.

BRAND THEMES:
Fresh, Clean, Modern, Festive, Sophisticated, Unique

WHAT YOU WILL RECEIVE:
There are two types and two sizes available from Bevvy Fix.

Types:
1. Non-Alcoholic Mixes
a. Incorporate a spirit that you already have on hand or plan to purchase on your own. Instructions and spirit recommendations will be included
b. Or simply drink without alcohol for a refreshing change to water, soda or juice
2. Alcoholic Cocktails
a. Pre-made cocktails, and after a quick shake or stir ready to be served chilled or over ice

Sizes:
1. Custom: Work with Bevvy Fix on your next party to create the perfect size for your needs
2. Ready-to-go options of popular selections aimed to serve Xx to XX drinks (still tbd)

Consumption Recommendation: Many of Bevvy Fix’s options contain fresh juices, therefore are best consumed within 48 hours for optimal taste and balance. Instructions including storage and consumption recommendations are included with every purchase.

Bevvy Fix

Eye-catching yet simple. Not too trendy.

Fresh, Unique, Approachable

Not sure, hoping a designer can help!

Please see brief enclosed.

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